and a do-it-yourself striptease cover. And last year, we discovered the world’s biggest magazine ever, magazines as theatre, and the world’s most expensive magazine (coated in gold and studded with 622 diamonds for just US$10,000).
This year, we are going out of this world.
Literally. And then, more prosaically, we’re moving on to content delivered via cereal boxes. We also found a magazine published as a poster and another with a cover showing a video game… which readers could actually play. Then we found a publishing company launching a perfume line with the scent of paper. And finally, from the frontier of space to the loo, we found a magazine company’s annual report printed on toilet paper. Let’s get started:
Iconic men’s magazine Playboy is
planning the galaxy’s first magazine- sponsored club in outer space.
Playboy is literally reaching for the stars.
In a partnership with Virgin Galactic, the magazine company is planning to create a Playboy Club in space. “As Virgin Galactic gets closer to becoming the world’s first commercial spaceline, Playboy is eagerly pondering the creation of the ultimate intergalactic entertainment destination,” said Playboy editorial director Jimmy Jelinek. “This heaven-in-the-heavens will exceed starry-eyed travellers’ wildest dreams, and guests will truly experience a party that’s out of this world.”
Back on earth, British men’s lifestyle 73 In a bid to tie a magazine to a daily ritual,
Meredith’s Fitness magazine teamed up with the makers of Cheerios in a six-month deal launching in the first half of 2013. Each box of Multi-Grain Cheerios includes a
magazine ShortList made magazine history with the first playable – yes, actually playable – cover. In an issue featuring a top 20 list of classic, retro-style video- games, ShortList decided to take the magazine experience to the next level. In partnership with app company Blippar, the magazine recreated the classic 80s game Chuckie Egg… on the magazine’s cover. Readers could download Blippar’s app, scan the ShortList cover, and play the game in an augmented reality setting.