As video consumption becomes one of the key drivers for digital audiences, magazines are grappling with the best ways and means to tell engaging stories with video.
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ideo is not the most natural bedfellow for magazines.
Moving pictures and prose do not a hap- py couple make – at least, not in the tradi- tional sense. Yet with
the explosive growth of smartphones and tablets, video has become an increasingly popular medium in much of the mobile world.
A 2012 study by comScore, a leader in mea- suring all things digital, discovered that more than half of tablet users watched video and/or TV content on their device in the course of a month. There are some who really immerse themselves in video on their tablets with one in every 10 tablet users watching video almost daily on their device and almost 20 per cent watching video weekly.
And when they watch videos, they don’t fool around. A study by video aggregator Mefeedia discovered that iPad users view 7.1 videos per session (5.69 videos for Android tablet owners). That’s a lot of video viewing.
And while you’d think that video use would drop as the screen size drops, that does not appear to be the case as the Mefeedia study also found that iPhone users watch 6.24 vid- eos per session and Android mobile users 3.69. Windows 8 mobile users view 3.8 per session.