events in John Lewis stores. Such push notifications are a great way to encourage repeat purchases and engagement with the brands.
out card-reader.) The company projects 100 million US coupon users by 2014. It anticipates virtually no growth in desktop downloads of coupons but steady growth in mobile coupon users, especially smart phone users.
HYBRID APPS WITH RSS FEEDS: 2012 Webby Award winner for Best News
Tablet App, Bloomberg Businessweek+, is based on the in-app purchasing model. While print subscribers can access the app for free, the digital editions app can be downloaded for US$2.99/month or an annual subscription of US$29.99/year. “This app includes one of the most sophisticated integrations of dynamic content in any app, consumer or B2B”, wrote Steve Smith on minonline.com. “Articles from the weekly are reprinted in the app, but hot links throughout the pieces themselves pull in the latest news and stock prices for the companies discussed. Related stories from the web are woven into the content mix of the app so that it feels like a magazine with select real-time feeds.”
T-COMMERCE OR INSTANT-PURCHASE
DIGITAL COUPONING: While a vast majority of coupons are still
coming from print publications and fliers, digital couponing is slowly but steadily gaining ground.
An estimated 92.5 million US consumers
used digital coupons in 2012, according to the digital marketing and media analysis company eMarketer. (Digital coupons are ‘added’ to a consumer’s affinity card with, for example, a grocery store when the consumer goes online, registers the card, and chooses coupons which are then redeemed at the cash register when the shopper’s card is read by the check-
106 APPS: Bridging the gap between the intent
to purchase and the actual transaction, Cosmo Shopping Genie launched the first- ever ‘magazine-to-purchase’ app. It is a free t-commerce (tablet-commerce) app launched by Cosmopolitan that allows readers to access additional information about items featured in the magazine and order them instantly with the touch of a ‘buy’ button. Launched in conjunction with Cosmopolitan’s retail partners, the app also allows readers to scan codes from specific items within the magazine, which takes them directly to the specific product on the