comment in a Playboy interview in 1976). TheChronicle of Higher Education launched
its first ebook in July. Entitled Rebooting the Academy, the content was drawn from a project the magazine did earlier in the year, profiling the top innovators at universities. The book contained the profiles in addition to essays by the innovative educators themselves. “We want to be part of providing the best information about higher education in all of the formats our readers are using to try to do their jobs better,” Jeffrey Young, one of the authors, told Digital Book World.
Books publisher Jacqueline Deval told Paid Content. Just in the cookbook field, Hearst has released almost 100 digital mini-cookbooks from Good Housekeeping’s archives. “After the contents page, we immediately have an upsell, a page of related titles right after the table of contents, that drives people back to the platform they bought the book on,” Deval said.
In June 2012, Esquire dived into the
ebook pool with the first in a series called Fiction for Men, including new (not recycled) short stories by Jess Walter, Aaron Gwyn, and Luis Alberto Urrea.
Just before the Christmas holidays,
American Express Publishing whose stable includes Travel + Leisure and Food & Wine, published seven ebooks, all of which were compilations of the 20 best recipes in niches such as “Breakfast and Brunch”, “Food and Wine” and “Vegetarian”.
On each of 50 consecutive days in
September 2012, Playboy published a new US$.99 e-single recapturing one of their 50 best interviews of the past 50 years. The interviews included Martin Luther King, Jack Nicholson, Fidel Castro, Miles Davis, and Jimmy Carter (who made news with his “lust in his heart”
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Good Housekeeping entered the ebook competition with its own holiday offering, Let’s Talk Turkey, that included 100 recipes not only from Good Housekeeping, but also from other titles in the Hearst stable (Woman’s Day, Country Living, and Redbook), offering all the titles yet another source of promotion.