MAGS MAKING A BUZZ


TRY BEFORE YOU BUY UK’s Covered


S 54 ome fledgling magazine


readers are deterred by having to shell out full price for a magazine they aren’t entirely sure they want. If only they could try out a magazine first …


Enter Covered.


London’s PLUG Media launched Covered in 2012 with a range of specialist titles from different publishers. Consumers go to the Covered website where they browse through dozens of magazines titles and choose six.


Covered then assembles six 16-page samples from each of the reader’s selections and publishes them in a single, full-colour, 104-page glossy magazine. This is then printed on heavy-weight, coated paper, perfect bound and mailed to the consumer who receives their uniquely tailored, personalised, physical magazine for the cover price of less than US$5. Every copy contains vouchers from each of the six publishers, which are either a money- off retail voucher or a subscription offer.


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