Marie Claire in the UK inserted a 45-second Dolce & Gabbana video ad in its print magazine.


Consumers confronted with so


much noise in their lives and in their media present a challenge


to advertisers: how to break through that noise to gain attention, engagement, trust and commitment. That challenge calls for advertising that will grab their attention, stimulate their imagination, spark their interest and get them started down the road to a purchase. And that requires pure genius.


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