Seinfeld is ‘trapped’ within the app) to cooking video lessons with celebrity chef Heston Blumenthal.
The Atavist – In a return to long form journalism, The Atavist brings in-depth non-fiction work to readers, alongside a slew of other content to deepen the
reading experience. According to co- founder Evan Ratliff, it’s the hook that makes a story, that keeps a reader going – and videos make an excellent lead.
Golf – Sports and fitness magazines,
the great bastion of how-to and try-this programmes, are particularly well-suited to the app world. With easy-to-build interactive content like golf tips from the pros, and interactive try-the-equipment options, Golf hits a hole-in-one over and over again. The reason? Unlike most other magazine-based apps, the folks at Golf have upped their game by offering content with value beyond entertainment.
And here are some more examples of successful, innovative approaches to mobile apps:
Popular Science– This very successful magazine has a smartphone app capable not only of being updated whenever necessary by an editor but also capable of being read to the user when he or she is driving.