Pulse
FANTASY SPORTS FSB, SCOUT GAMING & INCENTIVE GAMES
Fantasy Sports vs. Sports Betting: what’s the best approach?
For many sports fans online betting is an integral part of the matchday experience. Whilst traditional sportsbooks have typically seen the bulk of the action, the increasing popularity of fantasy sports sites means there are now more ways for customers to bet than ever before. G3 discusses the appeal of both approaches and examines how increased competition has affected the sports betting market with FSB, Scout Gaming and Incentive Games.
In regulated markets across the globe, fantasy sports betting is designated a skill game and falls under different regulations. Do you agree with this classification?
Bob Akeret, Vice President, Operations at FSB: I agree that fantasy sports is a game of skill and that there is an opportunity for those that carry out extensive research and improve their knowledge of a particular sport to significantly increase their chance of winning. Of course, there are casual players that combine their more limited knowledge with a little bit of luck to win, but, in most cases, the top prizes go to the players that are passionate about sports and committed to improving their understanding of teams and athletes, but also the game of fantasy sports itself.
P92 WIRE / PULSE / INSIGHT / REPORTS
Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming: Te classification of fantasy sports has continuously evolved over the past few years but has now reached the stage where it is considered a game of skill in most markets. Tis makes it more straightforward for operators to be able to provide fantasy sports products to their users across multiple territories at once, which is something I can definitely get behind.
Victor Pronk, Chief Commercial Officer at Incentive Games: Pre-PASPA, the operators FanDuel and DraftKings were pure Fantasy operators. During this time there was a low single digit percentage of players that would win three quarters of all prize pay-outs. Te existence of sabermetrics (baseball analytics) and other forms of applied sports statistics and
the use of them by professional clubs is proof that sports performance and outcome can be predicted with the correct skill set and data.
Fantasy sports betting has exploded in popularity in recent years. How should DFS brands look to differentiate themselves?
Victor: We believe that operating real money DFS as a stand-alone product in a competitive and mature market is very difficult. If you cater to the die-hard fans that are willing to put in the hours of research, it will be harder to achieve a large user base. Recreational players will quickly understand they have no chance of winning.
If you simplify the game concepts and increase the factor chance, it will attract a larger player
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