INSIGHT VIRTUAL SPORTS - GOLDENRACE
We cover everything in regards to football. We have three different formats: Football Single (individual matches), League (teams competing against each other during a certain number of weeks) and Tournaments (a mixed format between League and Cup with a qualifying or group phase and the elimination phase).
All our products perform with high quality, which is the most important for us. Ten quantity, for example, we can develop leagues according to our clients needs. We have five tournaments at the moment, all the famous cups: Euro Cup, World Cup, Africa Cup Nations, Libertadores, Euro Champions, and all major leagues (around 20), all of them updated with the latest promotions and relegations.
How big a role does localisation of product play in the success of virtual sports in different African markets?
It was several years ago that we understood that, working in this industry, you have to know how to work with your partners. You can’t know how they think locally if you only approach the business from a global point of view.
GoldenRace is on the ground. Tis is the only way to understand the market, to become the market leader and to stay there forever. Go there first, speak with local agents and players, and know the market.
Tis is what differentiates GoldenRace from all the other virtual providers and the reason why we are the biggest operator in the industry at the moment. It is not a plug-and-play solution; we adapt to what is needed in every market.
Earlier this year, GoldenRace launched Grand Prix Indianapolis 60, a motor racing game based on the car races of Indianapolis in a mixed video and animation format designed for mobile. What does 'designed for mobile' mean in 2022?
Grand Prix Indianapolis 60 has been especially designed for smartphone devices. So literally any smartphone can access it and watch the game in an amazing format. Nowadays, mobile is the main way people access betting games, so it is crucial in 2022 to adapt or create your games with a strong mobile focus.
Are virtual sports using the full capabilities of the mobile phone, or is there more to extract?
We know technology evolves and brings new possibilities to every industry, and virtual sports are not an exception. At GoldenRace we work effortlessly to use the full capabilities of mobile phones in our products.
Tere are three key points we are constantly working on: user experience, to make the process of gambling easy for the players; games speed; and internet consumption, which is very important in some regions where we work.
In fact, we recently developed Omega, the company’s new mobile solution, which incorporates outstanding features and
P44 WIRE / PULSE / INSIGHT / REPORTS
“GoldenRace is on the ground. This is the only way to
understand the market, to
become the market leader and to stay there forever. Go there first, speak with local agents and players, and know the market. This is what
differentiates GoldenRace from all the other virtual
providers and the reason why we are the biggest operator in the industry at the moment. It is not a plug-and-play solution; we adapt to what is needed in every market.”
“Handcrafted odds give
players amazing odds with different markets that they can bet on, creating the most realistic way of gambling.
That’s why we are the first real sportsbook with virtual
outcome, because we focus on realism in several areas, such as the maths model.”
improvements in visuals, performance and user experience, among others.
Some of the most important features are first- rate user flow, increased and clearer data and interactive content, which is presented in an attractive and accessible style for an intuitive experience, including vivid game icons, flags, team badges, high-impact goals and clearly identifiable buttons to guide users seamlessly through the new layout.
Te most popular virtual sports have long been football, horse and greyhound racing. Are there alternative offerings such as basketball, motor racing and racket sports that either have, or show signs of, experiencing an increase in market share?
We are very confident with our latest motor racing game, Grand Prix Indianapolis 60. It has been created with a strong focus on the US market, and together with the great innovations and mobile focus we mentioned before, I am sure it is going to work very well.
Anyway, some of our sports are the king of the industry, like our virtual football and horse races, that will always be in the first positions of the market share.
How do the design elements of Grand Prix Indianapolis 60 combine to encapsulate the atmosphere of the real event?
We provide visual and audio experience that is very similar to the real event. Literally watching the game on the phone is like watching an actual grand prix game.
Cars design, odds, voiceover… Everything is very realistic. Realism is always a key factor in what we do.
How does the title utilise real-life track data to maximise realism?
Based on the performance of the real life drivers we optimise the performance of the drivers in our game. So, if a particular driver experiences a higher performance than in our virtuals, our teams adapt it to have the same high performance inside the game.
Other innovations within the game include a new hybrid maths model. What possibilities does this model open up? What benefits do handcrafted odds offer players?
Handcrafted odds give players amazing odds with different markets that they can bet on, creating the most realistic way of gambling. Tat’s why we are the first real sportsbook with virtual outcome, because we focus on realism in several areas, such as the maths model.
What are GoldenRace's plans to expand its suite of virtual sports titles?
We have a lot of plans for new games that we can't tell now, but people will see soon. We also decided internally to focus on adapting and improving games that are working well.
Maybe the previous challenge among virtual operators to be the one who had more games was the wrong direction. We are leading the market and we think the key is to localise the games players like and make them more simple and nicer, improving the games that are making money.
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