Pulse
BLOCKCHAIN & LAND-BASED TRUEPLAY
Trueplay: iGaming should tap into crypto gamification
As retaining users becomes increasingly difficult, vanilla bonus programmes and free spins no longer cut it. Discussing the subject with the G3 Pulse Podcast, Alex Antsyferov, Chief Business Officer at blockchain-based marketing tool provider, Trueplay, explained the importance of empirical data and building a bridge of honesty between gamers and platforms.
iFrame, so it's a plug-and-play solution.
Why is blockchain the solution to build a bridge of honesty between gamers and platforms?
Alex Antsyferov Chief Business Officer, Trueplay
How does Trueplay's blockchain-based marketing tool help solve the problem of retention and user engagement?
With the number of online casino players increasing significantly during the pandemic, the issue platforms are facing is retaining these users. Trueplay provides the means to achieve this goal - one of our clients has recorded a 30 per cent rise in retention over six months through using our tool, which is the highest I've ever seen in the market.
As a platform and software provider, we can offer casinos a tool that can increase their retention significantly and raise ARPU and the time spent on the platform. Tis is empirical data that comes from current clients.
How much effort and investment is required from operators to integrate the solution?
Integration can take up to 48 hours without being super technical, but this depends on your technical set-up and where exactly you are running your casino or betting product. Tere is a small set-up fee, but essentially we're an
P112 WIRE / PULSE / INSIGHT / REPORTS
Te primary mechanism of the blockchain is that you can't change any data once it has been put in - it's a chain of interconnected data. So, for example, if User A wins a bet, anyone can go to the blockchain explorer and read the data that states which particular user made a bet through the casino and won.
How does Trueplay's solution give players a reason to trust the casino?
Our blockchain-based product achieves the next level of transparency. All the transactions entered into the blockchain can be tracked on the Trueplay Explorer, ensuring players can trust the casino 100 percent. Te TrueSign Module is a programming code that writes the bets for all players and sends them to the blockchain.
Could you tell us more about Trueplay's tokenised loyalty system? How does it work?
We have introduced Play To Earn and Hold To Earn loyalty programmes. As for the first programme, players receive a tokenized cashback for every bet. After that they can multiply their rewards with Hold To Earn. Play To Earn and Hold To Earn are game changers in gamification, and this should be the priority of all casino brands. Te iGaming market needs to tap into the gamification that is thriving in the crypto space.
Using our solution, gambling brands can issue their own crypto token within a few hours, and offer their users a unique digital asset just
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