Lewis Pek Editor
Comment September 2022
I was listening to the launch of the new micro-betting business, Betr, co-founded by Joey Levy and Jake Paul, via a YouTube video posted by Paul that showed off his new Betr leg tattoo - when my son stopped me and asked why on ‘earth’ was I listening to ‘him.’ I explained the context and he shook his head in despair.
Betr has already raised US$40m in investment for the new venture, a site that uses the Simplebet platform, which we created and co-founded by Levy. Swiftly after the launch last month, Hall of Fame Resort and Entertinament announced a partnership with Betr for a 10-year agreement, gaining a limited equity interest in Betr, helping to cement the launch of the platform.
In a colourful video announcing his involvement in Betr, including the launch of a disruptive sports channel fronted by Paul, the media personality spent 20 minutes extolling the virtues of Betr while wailing upon existing US sports channels for their failure to connect with younger audiences. Proclaiming himself the saviour of sports media content, just as he rescued the sport of boxing.
PAUL COULD ATTRACT A MUCH YOUNGER AUDIENCE TO THE SPORTS BETTING SECTOR- BUT BE VERY CAREFUL WHAT YOU WISH FOR...
While I think it’s great that more people appreciate sport and enjoy betting responsibly- the involvement of a personality such as Paul, whose career has been littered with controversy, is an odd fit with the highly regulated gambling sector. In the past, Paul has been accused of selling products to minors, encouraging the use of credit card purchases by said minors and being part of pyramid selling schemes. The association of his brand with sports could be a double-edged sword for sponsors seeking a wider reach, but at the cost of brand integrity by association. Embracing such a controversial figure is a ballsy move for the sports betting industry, especially at a time when there’s intense scrutiny by regulators as to the focus and reach of gambling products via advertising and social media channels.
Paul could attract a much younger audience to the sports betting sector- but be very careful what you wish for...
EDITORIAL ADVERTISING
G3 Magazine Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879291
G3Newswire Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)7801 967714
Deputy Editor Karen Southall
karensouthall@gmail.com
Features Editor William Bolton
william@gamingpublishing.com
International Reporter James Marrison
PRODUCTION
Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator Lisa Nichols
P4 WIRE / PULSE / INSIGHT / REPORTS
Commercial Director John Slattery
john@gamingpublishing.co.uk +44 (0)7917 166471
Business Development Manager James Slattery
james@gamingpublishing.co.uk +44 (0)7814227219
Advertising Executive Alison Dronfield
alison@gamingpublishing.co.uk +44 (0)1204 410771
Contributors Martin Wachter, Aram Atanesyan, Steve Rogers, Mark Krupanandan, Pantelis Teocharides, Jadranko Dragoje, Irina Cornides, Araksi Sargsyan, David Newstead, Rob Davis, Pini Yakuel, Alex Ivshin, Steve Mayes, Troy Zurawski, Rory Kimber, Claire Osborne, Tony Ure, Oliver Niner, Martin Dachselt, Alex Antsyferov, Simeon Hristov.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126
