INSIGHT VIRTUAL SPORTS - GOLDENRACE
INSIGHT VIRTUAL SPORTS
Why are virtual sports, as a standalone product, the biggest provider of income and turnover for the betting industry in Africa?
Te virtual sports market in Africa is very important and it still has a huge potential for growth. In the African market, virtual sports have at least the same amount of traffic as real sports.
Tey like betting on real sports, but virtual sports availability enables them able to follow the same teams, leagues and tournaments and to bet more frequently. African players prefer betting on virtual sports than playing slot machines or any other games.
Kenya aside, virtual sports betting is predominantly retail based across Africa. How does this influence your market strategy for the continent?
Every market is different, and we have to put the players first. I think we are the only company who really tailors its solutions. We have the most cost-effective and flexible retail solution in the industry, and our operation in Africa is the biggest by far.
We also see massive growth in the online market in several African countries, so we keep working upon our retail solution for Africa, and also our online solution with lighter options to face low Internet connection, for example.
We have an Africa-focused satellite solution that is extremely successful in the continent, too. We follow our partners in their demands, we build up teams for our big clients and we work for the specific request of the market.
What development challenges do you face in designing virtual sports titles for multiple devices?
If we can call it a challenge, it is not on the development side. We have been working on our omnichannel solution for 16 years, and we are ready to produce games in a very easy and professional way.
Te problem is launching a new game in retail, because there is usually no space for virtual sports in the betting shops. In fact, we go mobile first, launching our new games in a mobile application and, when they work and we can show our retail partners that the game is going very well, it is easy that they give it a chance.
Te majority of virtual sports traffic is done by football. How many virtual football products does GoldenRace have in its portfolio? How do you strike the balance between quality and quantity?
We have, by far, the biggest football content in the industry, and we are very happy and proud to be able to provide different formats and leagues, where players can even bet on multiple events at the same time, just like in real sports.
P42 WIRE / PULSE / INSIGHT / REPORTS
GoldenRace Success in Africa
necessitates being on the ground
Certified across multiple African markets including Kenya, Nigeria and South Africa, GoldenRace is the continent's virtual sports leader. Martin Wachter, CEO and Founder, explains why the only route to success in Africa is
through being on the ground to ascertain local demand and
highlights the issue virtual sports
provider's face launching new retail games.
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