INSIGHT VIRTUAL SPORTS - KIRON INT.
Is an outside-the-box mentality what’s required to make a splash in the virtual sport space? Will ‘traditional' no longer cut it?
It’s important to always push the envelope and try to stay ahead of changing player trends while making sure that your core traditional business is still well-serviced, retaining the traditional aspects, gameplay and feel that established players enjoy. Tis balance is incredibly important, and innovation across the board is key.
How do instant win sports games differ from virtual sports?
Our instant-win games allow players to play at their own pace - they are available at any time and are not restricted by a fixed schedule. Tey are better attuned to current player trends, which include immediately accessible, quickly consumable entertainment options, as well as bet markets that offer instant gratification and simple in-play betting options.
Players can pick their favourite teams and bet on single or multiple (up to 10) matches, setting their own stake per bet and the opportunity to double their winnings with multiple stakes.
Our recent golf-themed game Up ‘n Down presents players with the option to cash-out at the end of the game and return their winnings on prior bets won in the round. A quick turnaround in play is possible if the bet is lost, in which case the game ends and is immediately restarted.
What is the role of instant win games in the online betting ecosystem?
As the industry moves forward, we’re witnessing similar requirements from players across a variety of verticals. Instant-win games are fulfilling an ever-increasing cross-over demand between sports betting and casino style games.
Te demographic of players who enjoy a little of all formats is growing and our instant-win products meet this demand. Instant-win games blend elements from each betting style to produce a betting experience that provides variety, quick play, and betting alternatives that fit.
Kiron recently released two instant win games, with more in the pipeline. Is your release schedule for instant win games reflective of these player trends?
Players are increasingly looking for more instant gratification and the option to play and place bets at their own pace. We’re seeing this across the industry and as with all the content Kiron produces, we pay close attention to player trends and preferences, developing games that allow them to play in the style that they prefer.
We are continuously innovating to ensure that our game portfolio offers as much choice to operators and players as possible. We are active
P56 WIRE / PULSE / INSIGHT / REPORTS
“IPlayers are increasingly looking for more instant
gratification and the option to play and place bets at their own pace. We’re seeing this across the industry and as with all the content Kiron produces, we pay close
attention to player trends and preferences, developing
games that allow them to play in the style that they prefer.”
in over 140 international clients across five continents, our extensive portfolio being a key differentiator for us. At current count, we offer over 50 games which include a variety of popular sports that offer the right blend of gameplay and win potential.
Due to their readily consumable nature, instant- win games are highly ‘en vogue’ right now, and Kiron will continue to create entertainment in this vein as long as this preference exists.
Mark Krupanandan Director of Customer Success Kiron Interactive
In June, Kiron Interactive launched instant-win football game, iGOAL. Is this with an eye on the winter? How do major sporting events such as the upcoming World Cup impact the popularity of virtual games?
Headline sporting events, almost exclusively have a very positive effect on virtual sports participation. Our instant games allow players to seamlessly bet around the clock, before and in-between matches or whilst live sports events are in-play, providing players with a complementary entertainment stream.
As the public focus shifts to football around these showpiece tournaments, there is naturally more attention placed on our football products. As more players are exposed to the vertical and learn how much fun it offers, we observe a huge spike in both existing player engagement and the number of new player groups who have been introduced for the first time. For the same reason that National Team shirt sales soar and there are more kids kicking balls around in the streets during events, engagement with betting products of a similar nature also enjoys a boost.
“it isn’t just a case of ‘build it and they will come’ otherwise anyone could do it – it requires the same attention to detail that all our products receive. Virtual sports is all about the
recreation and thrill of the real thing and if you’re creating a World Cup themed product, such as our upcoming
Tournaments, then it has to mirror it as closely as possible – same bet markets, teams and scheduling but presented in a much more compact package. That’s what
Tournaments provides, it’s a taste of the excitement of the event but in an easy to pick up format, whenever and
wherever a player chooses.”
But it isn’t just a case of ‘build it and they will come’ otherwise anyone could do it – it requires the same attention to detail that all our products receive. Virtual sports is all about the recreation and thrill of the real thing and if you’re creating a World Cup themed product, such as our upcoming Tournaments, then it has to mirror it as closely as possible – same bet markets, teams and scheduling but presented in a much more compact package. Tat’s what Tournaments provides, it’s a taste of the excitement of the event but in an easy to pick up format, whenever and wherever a player chooses.
3D animation, betting algorithms, the option to wager on multiple matches, quick-bet options. Te product description for iGOAL could be for a virtual sports title. How does the design process of instant win titles differ from virtual sports?
Simply put, the nuances we bring to instant-win products is to provide the player with more choice, offering the opportunity to choose which team the wager is placed on. A quick pick button is also available should a random, automated selection be preferred. Tis is one of the unique elements that differentiates iGOAL from competitor products - the player is in control of their bet as opposed to being presented with a predetermined fixture to bet on.
We believe the more flexible a product is and the more the player feels in control, the greater engagement becomes. Tis ultimately boosts retention rates and in turn the revenue for the operator. We also have to ensure that there are a
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