INSIGHT VIRTUAL SPORTS - DS VIRTUAL GAMING
What is the role of virtual sports in the betting ecosystem and has this position shifted in recent years?
From the very first appearance of virtual games, the segment has carved out a niche for itself and quickly began to win players' affection due to the exciting nature of the games, the speed of betting, the attractive payouts, and the frequency of draws.
I can confidently say that in land-based operations virtual games are a staple along with sports betting, as more than half of all bets come from our segment. As we all remember, the pandemic made its adjustments in the industry: all big sporting events were suspended until better times and all the attention of sports fans was focused on virtual gaming because the product is based on sports. We are still seeing an increase in sales and a lot of interest from players.
Operators are demanding a variety of games, attractive odds, good bonuses, and non-stop action. In what ways do virtual sports provide the entertainment operators are so desperate to provide, and in what ways can virtual sports be improved to cater to operators expectations?
You make a very subtle point about the fact that operators need variety, diversity. Tat is exactly what DS Virtual Gaming does, which is to offer products that our competitors do not offer. We think this is the best form of segment development. Not trying to make our own adjustments to what has been launched by other providers, but offering something new, something that neither the operator nor the player has seen yet.
Fortunately, virtual games, being as close to sporting events as they are to classic casino and lottery games, offer inexhaustible sources of inspiration for creating impeccable and unique content. Tis year we've released a kickboxing game based on pre-recorded videos of real-life competitions. As you know, DS doesn't use animation. In the near future we will be surprising the industry again with an original idea.
As for attractive odds, dynamic game and exciting bonuses, that's a given. Tere is no point in spending huge resources to launch a product that won't give the expected results later on.
Globally, which virtual sports are most popular? Are greyhound and horse racing still the perennial favourites?
If we compare the popularity of games today with the picture we saw five years ago, interest in horse racing has declined slightly, while interest in dog racing has increased. However, we cooperate with different operators and each of them has its own unique statistics depending on which market they operate in and what kind of activity they do.
For example, in some markets number games are insanely popular: bingo, keno, roulette.
P72 WIRE / PULSE / INSIGHT / REPORTS
Araksi Sargsyan Head of Business Development, DS Virtual Gaming
“If we compare the popularity of games today with the
picture we saw five years ago, interest in horse racing has declined slightly, while interest in dog racing has increased. However, we cooperate with
different operators and each of them has its own unique
statistics depending on which market they operate in and what kind of activity they do.
For example, in some markets number games are insanely popular: bingo, keno, roulette. Other markets are more
related to sporting events. But there isn't a single betting shop in the whole world that doesn't have a dog race.”
Other markets are more related to sporting events. But there isn't a single betting shop in the whole world that doesn't have a dog race. Tis product will most likely never lose relevance, however, it is difficult for me to make such predictions, as the players always have the last word.
DS Virtual Gaming's RacingDogs remains one of the most popular virtual products in the industry, and was also one of the first the company developed nearly 20 years ago. What has made RacingDogs so popular with players over such a long period?
RacingDogs was indeed the first product DS Virtual Gaming introduced to operators and players back in 2003. Since then, we have seen a technology boom, with new requirements and solutions starting to emerge. You will be quite surprised to see the original version of a product launched 19 years ago.
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