through playing their games. Players become crypto owners with any borders and can operate their tokens on the global crypto market. Te Play To Earn programme consists of receiving tokenized cashback for every bet made regardless of whether winning or not. Players are given greater motivation to play and remain on the platform.
Hold To Earn rewards based on the casino income pool. Te gambling platform shares a percentage of its profit with tokens’ owners and all casino's data is available for users to check. In fact, players of platforms with an integrated solution from Trueplay get more profit by receiving tokens for betting and participating in the holding. And the casinos get more loyal and motivated users who play more and raise the platform’s profits.
What would you say to online casino operators considering tokenizing their platforms?
Te gambling industry is built on loyalty programmes, which are the most important component of online gambling. Many casinos go down the traditional route and offer regular and, frankly, boring free spins and the usual bonuses. Yes, 150 free spins for new customers increases user sign-up statistics, but the likelihood of those players returning is minimal once they've withdrawn their bonus.
Our analytics team has noticed the growing need of the gambling industry to retain its users,, so we decided to offer bonuses that can be received on an ongoing basis. Casinos sharing their income shows transparency and that there is no need to leave the platform.
What are Trueplay's priorities going forwards - investing in product, raising brand awareness,
Hold To Earn rewards based on the casino income pool. The gambling platform shares a percentage of its profit with
tokens’ owners and all casino's data is available for users to check. In fact, players of
platforms with an integrated solution from Trueplay get
more profit by receiving tokens for betting and participating in the holding.
operator agreements, market expansion?
We will continue integrating operators, focusing on Europe, Latin America, and Asia. In Asia, particularly, operators are excited by the possibility of having a token of their own that they can present to users in a play-to-earn format. It was great to see operators looking to develop loyalty approaches based on our platform.
Our priority is to focus on increasing the player retention rate during the first six months to 50 per cent, to ensure maximum user retention and activation through the launch of new products for casinos and betting products.
For example, we will launch a new product in Q4 this year, potentially Q1 of next year. It’ll be a tool that will help casinos with users activation. Providing end users of our customers with fun is the goal.
NEWSWIRE / INTERACTIVE / MARKET DATA P113
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