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GLI AFRICA


GLI was the first independent test lab in Africa. Te company recently expanded its lab and staff at its Johannesburg location to accommodate increasing demand for its services throughout Africa. Gaming Laboratories International now has 100+ employees based in the South Africa office to support GLI customers in Africa and across the globe. Te company is certified by jurisdictions throughout Africa, including Botswana, Kenya, Malawi, Mauritius, Nigeria, Seychelles, South Africa, Tanzania, Zimbabwe, and now Uganda where GLI Africa plays a key role. It was recently awarded a certificate of recognition from the South African National Accreditation System (SANAS) for maintaining its continuous accreditation for more than 20 years.


In addition to its land-based, lottery, and digital testing services, GLI provides a wide range of services to its clients, including responsible gaming consultation, cyber security, testing automation, forensic investigations, and training.


GLI was the first independent


test lab in Africa. The company recently expanded its lab and staff in its Johannesburg location to accommodate increasing demand for its services throughout Africa. Gaming Laboratories


International now has 100 employees based in the South Africa office to support GLI


customers in Africa and across the globe.


In July 2021, Gaming Laboratories International was appointed by the Lotteries and Gaming Regulatory Board of Uganda to support them in developing new technical standards for the gaming industry in the country. GLI will advise the Lotteries and Gaming Regulatory Board on the review of existing gaming technical standards and draft new technical standards where required. Te agreement is the latest in a long series of deals for GLI throughout Africa.


In 2019, the Seychelles Financial Services Authority (FSA) chose GLI to perform a wide-ranging advisory project in order to assist the FSA by facilitating the most efficient and effective oversight of gambling activities in the Seychelles. Te FSA is permitted to issue: casino licences, slot machine licences and online gambling licences. GLI has been working with the FSA since 2016, previously conducting training and on-site inspection of gaming devices and systems.


SPORTPESA


Launched in 2013, SportPesa was founded in Nairobi by Kenyans backed by Bulgarian investors. SportPesa pioneered sports betting in Kenya and other jurisdictions in Africa. In September 2019, Sportpesa and other sports betting company, Betin, left the Kenyan market when lawmakers agreed to a 20 per cent tax on betting stakes. Sportpesa also cancelled its sports sponsorships in Kenya. Te 20 per cent tax on betting stakes was introduced in 2019, but Parliament removed it in 2020 through amendments to the Finance Act, reducing the tax to 7.5 per cent.


Sportpesa had already returned to the Kenyan market in October 2020 once the Finance Committee had blocked the tax rate under the brand, Milestone Games. Tis too was controversial as the BCLB ruled that its new licence holder did not have permission to use the SportPesa name (the popular brand is also claimed by Pevans East Africa), leading to a long drawn out battle in the courts.


In September 2019, Sportpesa and other leading sports


betting company, Betin, left the Kenyan market when


lawmakers agreed to a 20 per cent tax on betting stakes. Sportpesa also cancelled its sports sponsorships in Kenya. The 20 per cent tax on betting stakes was introduced in


2019, but Parliament removed it in 2020 through


amendments to the Finance Act to 7.5 per cent.


Meanwhile, SportPesa has continued to invest in the development of the local sports leagues and tournaments in Kenya and Tanzania. Te company has signed agreements to build local and international partnerships in football, rugby, boxing, motorsport, and athletics.


In October 2021, SportPesa signed a Sh26m sponsorship deal with a Murang’a County football club. Te company will for the next two years sponsor Murang’a Sports Excellence Academy Limited (M-Seal) Football club, which plays in the second- tier league, National Super league in Kenya. SportPesa has also signed a number of high profile sponsorship with clubs in Tanzania. SportPesa’s market strategy in the past has been through partnerships, including most notably a number of clubs in the UK. However, in 2021 SportPesa withdrew from its sponsorship deal with Everton FC and a deal with Formula One team Racing Point due to difficulties in its home market.


WIRE / PULSE / INSIGHT / REPORTS P41


SHAKERS


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