BTOBET
iGaming platform provider BtoBet, which now forms part of Aspire Global, has increased its presence in Africa. In 2021, BtoBet announced that it would offer an extended suite of managed services through STM Gaming, its certified partner in Africa, in a deal which would ‘further consolidate’ the platform provider’s position in the African igaming market. It also inked deals with major operators in the region including Surebet247.
In March 2021, BtoBet outlined plans to deliver a ‘next-level betting experience’ within the Nigerian sports betting market after partnering with Soloti Gaming Ltd to power its Frapapa brand. Trough the agreement, BtoBet’s Neuron 3 platform is used to enhance Frapapa’s retail and digital network. BtoBet’s Neuron 3 platform is already fully compliant and provided to clients in a wide number of jurisdictions including Benin, Cameroon, Nigeria, Tanzania, Uganda and Zambia as well as many others. It has been a key player in shaping the evolution of the market.
Surebet247 delivers a large
portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals. In Nigeria it operates around 1,500 sports betting shops. The company plans to expand throughout Africa.
SUREBET247
Founded in August 2011, Surebet247 is an online and retail sportsbetting company with operations in Nigeria and Ghana. Te company was one of the first operators in the Nigerian market. Te company is licensed and regulated through the National Lottery Regulatory Commission (NLRC). Surebet247 currently plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.
Surebet247 delivers a large portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals. In Nigeria it operates around 1,500 sports betting shops. Te company plans to expand throughout Africa.
In October 2019, BtoBet announced a long- term partnership with the company. Te deal with Surebet247 will see the Nigerian
P40 WIRE / PULSE / INSIGHT / REPORTS
licensee integrate the Neuron platform to all its channels. In addition, Paysafe’s digital marketing division, Income Access, has re launched the affiliate programme of Surebet247 on its platform, as the company looks to expand across sub-Saharan Africa.
LIONSBET
LionsBet is a Nigeria-based sportsbook brand and is licensed in Nigeria by the Lagos State Lotteries Board and the Betting Control and Licensing Board in Zambia. LionsBet has launched an affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider as it focuses on optimising growth and acquisitions across its brands in Nigeria and Zambia, respectively. Te company started integrating this tool at the end of 2018, and were able to launch it officially in February 2019. In December 2020, LionsBet signed an agreement with the provider of live-streaming games, TVBET.
Nigeria-based betting platform, Bet9ja, has an
estimated 60 per cent share of the local market. Bet9ja is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria as well. It is the first most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites globally as of April 2020,
according to a recent listing by IABC Africa.
BET9JA
Nigeria-based betting platform, Bet9ja, has an estimated 60 per cent share of the local market. Bet9ja is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria as well. It is the most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites globally as of April 2020, according to a recent listing by IABC Africa.
In 2022, Bet9ja became the official sponsor/partner of the Nigeria Professional Football League. In April, it was forced to suspended operations of its site for a short period after what the company called “a sophisticated criminal cyber-attack” which left customers unable to have access to their accounts, data and funds.
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