From a trading point of view, you need enough historic data to create algorithms, an in depth understanding of the title and pre-match
probabilities. With Competitive Gaming, everything that happens is recorded, filmed, watched, and analysed again after the event.
the product, gets gamers up to the standard we want them, gives referees experience, ensures everything is operationally tight and that the trading team intrinsically grasps the odds and software. We already have a number of customers lined up and will be going 24/7 soon - exciting times!
SIS has partnered with
Oddin.gg to provide odds and trading support to customers for CS:GO. How important is providing operators with reliable data and credible information about team members?
From a trading point of view, you need enough historic data to create algorithms, an in depth understanding of the title and pre-match probabilities. With Competitive Gaming, everything that happens is recorded, filmed, watched, and analysed again after the event.
We have a perfect understanding of our gamer pool and then we have skilled traders reacting to what they are seeing. If something is deviating from expectation, traders are there to
P110 WIRE / PULSE / INSIGHT / REPORTS
assess the significance of this deviation and adjust accordingly.
Oddin.gg are specialists in this field and have been doing it a long time.
How big an issue is streaming latency in esports? What issues does latency present bettors and should in-house streaming be mandatory?
In-house streaming overcomes any integrity issues you can have with end bettors believing they are watching something live but are in fact a few minutes behind. From an operator and sportsbook perspective, it's even worse if traders are behind and some of the customer base is gaining a time advantage - that poses huge integrity problems.
I'm not sure about mandatory as that's not for me to say, but certainly if I was back in my role at Ladbrokes, I'd be looking for content that is very low latency. I have big concerns about anything where I'm not seeing real-time action.
Should esports betting events such as Ebasketball and Esoccer be placed within the basketball and football sections of the sportsbook? What is the best means of placement to optimise turnover?
It's an interesting question and one we've pondered a lot. CS:GO sits neatly in esports, but Esoccer and Ebasketball could both be seen as esports and in a class of their own. Some operators are placing them alongside traditional sports and as they've moved across, we've seen significant spikes in turnover.
If you take the recent FIFAe World Cup as an example, that's a crossover event because traditional esports fans are watching and betting on the tournament and it crosses over into what we're doing with Competitive Gaming. It's match after match with numerous betting opportunities.
In-house streaming
overcomes any integrity issues you can have with end bettors believing they are watching
something live but are in fact a few minutes behind. From an operator and sportsbook
perspective, it's even worse if
traders are behind and some of the customer base is gaining a time advantage - that poses huge integrity problems.
Ideally, we recommend operators position our products both under esports, but also place the Ebasketlball and Esoccer under the Basketball and Soccer tabs. In time I'd expect to see more operators have a standalone Esports section at the top of the page.
What is the next expansion and evolution of Competitive Gaming?
We have had lots of conversations internally about what to do next. We're looking at both traditional esports and another sports simulation. Rocket League is an interesting proposition as it's a crossover between a sports sim and traditional esports that is intuitive to both sports punters and fans of the game.
Personally, I like the idea of an ice hockey game - it's also quick, intuitive, and easy to bet on, and tennis is very popular and another option on the table as well as other big esports titles like Dota. Ultimately, the decision will be customer-driven.
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