INSIGHT ESPORTS - PINNACLE SOLUTION
as industry-first offerings such as multi-bets and mobile esports.
What, if any, are the technical barriers that need to be overcome for esports betting to reach its potential?
Building a strong foundation of how technology can be used to create efficiency in data flows is a key hurdle that we’re slowly overcoming. Esports titles change overnight with new updates, and this can put models out of kilter immediately.
With millions of data points coming in for each map, if we can find ways of responding faster – via a combination of trading experts and tech – then we can protect bottom lines and drive profitability.
What innovations within the esports betting space have caught your attention?
It’s pleasing to see esports betting products now justifying the market hype, as opposed to just meeting early adopter demand. It’s taken a pandemic to reach this stage, but with the availability of streaming, data, modelling knowhow, and the obvious demand for esports betting and its regulation, I can only see innovation building exponentially from now.
Our latest solution, EsportsEvolved, ticks these boxes and then some, bringing the best combination of content and betting opportunities to the market.
Does esports merit its own tab on the sportsbook?
Absolutely. Sportsbook’s tend to wedge the various genres of esports into one tab focusing on data alone, which simply isn’t a saleable user experience to this demographic in my opinion. Firstly, it doesn’t make for a clean product, with upwards of 35 esports in their own right squeezed into one game type, and secondly, it looks like an afterthought.
Too often, operators have invested significant amounts into a viable esports product, only to wonder why the profit and revenue they were promised hasn’t come about.
Does esports need a single regulatory body?
Integrity is key to growing a sustainable betting environment around esports, and we’ve already seen major steps by various publishers, event organisers, and the betting sector, to deliver on it.
Fortunately, esports is able to pick the best practices from traditional sports, and therefore, I don’t think there’s a need to bring the entirety of esports under one body.
We need to be fluid to let it grow, while keeping a close eye on regulatory issues on both the esports and betting sides in order to best protect professional players, fans, and bettors. It should be said, though, that ESIC is doing some
“The well-known heartlands of East Asia and Eastern Europe reasonably take much of the
attention from a betting point of view, and we specifically look to these markets to see the future direction of esports betting behaviour and wider
trends in the industry. But the scene is changing rapidly.
Latin America has boomed over the last few years, with Peru, Argentina, and Brazil building strong, passionate esports and esports betting communities. It’s important we understand each market as a separate entity, raising the standard of our esports
product to their player bases by delivering bespoke content for the type of title they prefer.”
fantastic work to date, ensuring fairness across esports competitions, and it’s an organisation we’re proud to be involved with.
Where are the most lucrative esports markets and which hold the most potential?
Te well-known heartlands of East Asia and Eastern Europe reasonably take much of the attention from a betting point of view, and we specifically look to these markets to see the future direction of esports betting behaviour and wider trends in the industry. But the scene is changing rapidly.
Latin America has boomed over the last few years, with Peru, Argentina, and Brazil building strong, passionate esports and esports betting communities. It’s important we understand each market as a separate entity, raising the standard of our esports product to their player bases by delivering bespoke content for the type of title they prefer.
What is the future for esports in Brazil as licences are handed out?
Huge. Giving a legal framework to esports betting will allow us to invest more in our product and in channeling awareness into the right communities in Brazil. We’re excited about the first waves of licensing, and we’re ready with the market-leading esports product to tool up operators looking to quickly acquire this still relatively untapped player base across the country.
WIRE / PULSE / INSIGHT / REPORTS P103
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