Araz Heydariyehzadeh Chief Commercial Officer Scout Gaming
“The NFL
announced three sportsbook partners and four approved sportsbook brands in 2021 alone. This underlines the huge potential that can be unlocked when the sports entertainment industry enters into productive and mutually beneficial partnerships with sportsbooks, and this in turn will
undoubtedly push the development of in-game products.” Araz
Heydariyehzadeh
Araz, what market presence does Scout Gaming have in the US, and which are your key partnerships?
We have both a B2C and B2B presence in the US market. Regarding the former, we soft- launched our in-house
Fanteam.us brand in September last year and to date, it has performed incredibly well. When it comes to B2B, we have entered into several strategic partnerships with operators and stakeholders looking to leverage our social fantasy and sportsbook platform.
Tis product has been developed specifically for the US market and
P36 WIRE / PULSE / INSIGHT / REPORTS
is aimed at online and retail operators as well as sports venues and franchises. Te first to launch via our platform was the Masters Cup Series, a new and ground- breaking sporting event spearheaded by industry legend and hall-of-fame pro billiard player, Rodney “Rocket” Morris.
In addition to this, we have also collaborated with Las Vegas-based eFanGage to help power its in- venue social sportsbook, fantasy sports and esports for bars, restaurants, stadiums and arenas across the US. Another partnership worth highlighting is with Skylands Events and University
Sports & Entertainment. Te deal will allow the Florida-based company to offer fans of the Frontier Baseball League teams the New Jersey Jackals and the Sussex County Miners to access unrivalled fan engagement experiences via our familiar, play for fun sports betting products.
Do stoppages lead to more in- game wagering opportunities between plays?
Fantasy sports is based on attributing points to specific actions within a game or contest. Stoppages are a great indicator of games with well-defined actions,
making the point attribution very clear for the participant. If you look at fantasy sports from a holistic point of view, it is not just another game. Apart from being a great distraction and offering a new perspective of being a ‘manager,’ it enhances the way participants view the sport itself.
Tis extra layer of excitement, for instance, sweating your selected players, gets users more engaged in watching the game. In addition, fantasy sports makes the experience incredibly social, bringing people together and making them feel connected. Scout Gaming identified the
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