who are at risk, as it opens the floor to multiple eyes and ears who may pick up on unusual behaviour.


Do you think that perceptions of bingo are changing?


Tis requires a multi-faceted answer, due to the fact that bingo is certainly gaining traction in the industry once again. However, its strengths have in many cases remained the same as they have been for years. Over the last decade, the casino focus in the sphere somewhat eclipsed the bingo offering, therefore the shift in trend was more of a result of casino’s growth rather than bingo’s decline.


Is bingo currently seeing resurgence? If so, why do you think that this is happening?


Te saturated competitive environment on the casino front has resulted in businesses seeking alternative routes with smaller competition pools in which to grow their player base; bingo doubtlessly sits in this category.


Moreover, bingo is a stable product with a large following from a demographic that can be difficult to attract. It offers a softer game with a social touch and boasts a loyal customer base, so there are many points of interest to justify such a resurgence in popularity.


“The saturated competitive


environment on the casino front has resulted in


businesses seeking alternative routes with smaller


result in stale products. Younger audiences are expecting much more from entertainment software today, given the huge amount of content that is at their fingertips, and Relax is determined to transform this narrative surrounding the bingo vertical.


In light of this, our philosophy is rooted in keeping up with trends and constantly updating the product, acting on relevant market events to keep the game fresh and exciting. One way we do this is by


dressing up our product for special occasions such as Christmas, Easter, Valentine's Day and Halloween. On top of this, our games’ aesthetics reflect global events like Te Football World Cup or the Eurovision Song Contest.


More and more emphasis is being placed on the player safety measures. Does bingo provide a safer option for players when compared to other products? If so how?


We can certainly note positive trends across all gambling products in relation to player safety. In some ways, bingo has had a head start, purely as a result of its format.


Firstly, the game is slower in nature than some of the other verticals and with a capped amount of tickets per round, players have greater opportunities to take precautions when setting their maximum bets. Noteworthy is that even elements like in-game chat rooms can help identify players


WIRE / PULSE / INSIGHT / REPORTS P71


competition pools in which to grow their player base; bingo doubtlessly sits in this category.


Moreover, bingo is a stable product with a large following from a demographic that can be difficult to attract.“


Martin Stalros


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