Pulse
WEBSITE DEVELOPMENT BETCONSTRUCT: SPRINGBUILDER X
SpringBuilder X:
Te new generation of gaming website builders
Could you begin by telling us a bit more about yourself and your role at BetConstruct?
I am Narek, a big sports fan and a gamer in my personal life. At BetConstruct, I am the proud Head of SpringBuilder X: mobile-first gaming and betting website builder. Te outcome of the product was based largely on my team's strong skills working to achieve the strategic objective: to provide our partners with an exclusive solution. Together with the team, I managed to achieve a quick turnaround time from decisions to implementation.
How does SpringBuilder X reimagine the process of website management?
SpringBuilder has been in the market for more than six years, which gave us the big picture of the problems our partners are facing starting from creating to managing their websites. Our team collected and aggregated feedback we received all these years through emails, in- person, or other channels.
I can proudly state that SpringBuilder X gives a profound solution to the major business problems for maintaining our partners' websites. We remain consistent in providing a better user experience, with each improvement focusing on challenging conventions and rethinking the limits of what a website can be.
What advancements have been made from X's predecessor?
Te problem-solution flow has given a list of improvements for SpringBuilder X. Let me tell you about the major ones. First and foremost, we took care of the website performance, which is the most crucial issue while running a website that offers big dynamic data with Sportsbook markets, changing odds, match tracker and live streaming, dozens of casino games, Esports, Virtual Sports, and more.
Te SpringBuilder X websites have the highest scores on Google PageSpeed and follow all the metric standards. All redundant and unused JS codes got optimised to solve this major problem that betting operators always complained about.
P128 WIRE / PULSE / INSIGHT / REPORTS
Second, SpringBuilder X is the pioneer mobile- first website editor in the market with an opportunity to manage the mobile and desktop versions of a website on one platform. Tis improvement offers users an exquisite mobile experience with a responsive design for all devices to ensure a professional online look for gaming businesses.
Tird, SpringBuilder X solves all the possible problems of making websites optimised for search engines. Besides the SEO app for adding meta titles, meta descriptions, images, and redirections, SpringBuilder X automatically generates titles, descriptions, and Schema
About two years of hard work and dedication resulted in the launch of the next-gen iGaming product. Our team was ready to take up challenges such as working with new technologies. We redefined the frontend architecture of the new
platform, which started from the learning cycle and ended up in the implementation.
Markups for each sports type, competition, team, and match. With these advanced functionalities, iGaming websites will rank highly on search engines and ensure organic traffic.
Narek Harutyunyan, Head of SpringBuilder X, BetConstruct
Last, but not least, SpringBuilder X brings flexibility to iGaming businesses in terms of adding, editing, and removing content: pages, banners, promotions, and more.
Ultimately, what does the new website builder mean for end-users?
In a nutshell, a website with high speed, better user experience, and up-to-date page layouts.
What challenges did you face creating the major upgrade? How long was it in development?
About two years of hard work and dedication resulted in the launch of the next-gen iGaming product. Our team was ready to take up challenges such as working with new technologies. We redefined the frontend architecture of the new platform, which started from the learning cycle and ended up in the implementation. We also invited new team members specialised in ReactJS and Next.js and involved independent UX researchers and testers from the EU to provide an additional round of feedback on the prototypes.
How does SpringBuilder X manage the balance between offering a traditional CMS tool suite with flexibility and autonomy in design?
SpringBuilder X is exactly the mix of these two. Some CMS tools are, to some extent, basic and need additional touch. Tat's why we put emphasis on giving freedom in getting the design that is both compliant with the gaming standards and users' desired layouts. Our end users are free to make design changes within a few minutes and keep their website up to date.
How big a role does drag and drops technology play in SpringBuilder X's performance?
Te drag and drop technology significantly
BetCo users gami advan speed offere
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