INSIGHT ESPORTS - PANDASCORE
convincing them to do so is easier said than done.
What innovations within the esports betting space have caught your attention?
From our perspective, it is our odds product which includes a market-leading Bet Builder. We have also been working on a Micro Betting product which works in a similar way to in-play betting. Tis means esports bettors will be able to place short, sharp transactions that result very quickly. Tis will be another industry first for PandaScore and we are excited to roll it out shortly.
Does esports merit its own tab on the sportsbook?
I don’t think it pays to be too precious about this. Tere are a couple of ways to launch an esports betting product either via a tab on a sportsbook or as a dedicated site. I would always suggest a dedicated esportsbook as it is its own product with each esport having its own peculiarities. It is worth noting that many operators have launched successful esportsbooks by taking a front-end approach that is different. Tere are many ways to do it and operators just need to decide which is the best way for them.
Does esports need a single regulatory body?
Tere is a regulatory body already, the Esports Integrity Commission, but this is more to monitor the integrity of the sport itself. In terms of esports betting, regulation tends to get rolled into other things – Gaming Laboratories International, for example, includes esports betting in its general certification offering.
But as the sector continues to grow it is obvious that lawmakers and regulators will want to extend their frameworks to specifically cover esports betting. I would hope that the vast majority look to regulate the activity that is currently taking place rather than make a knee- jerk reaction and ban the activity before looking to approve it at a later date.
What is the future of CS:GO?
CS:GO is one of the most mature products within the esports ecosystem but I believe that over the coming months and years it will enjoy greater market depth with faster, richer content that includes improved fan engagement tools. Tis will result in a more refined, complex but interesting product. I also think there will be more competitions held in more countries around the world. In short, the future looks bright for CS:GO.
Why hasn't Overwatch succeeded as well as other titles as a betting product?
Because the competition system did not work. When the league was established, the founders tried to create something that would be similar to a European Super League for football and put significant capital behind driving growth. But
P106 WIRE / PULSE / INSIGHT / REPORTS
Brazil will be big for sports betting but we believe it will be even bigger for esports betting. LoL and DOTA 2 are incredibly popular in Brazil and the market opening up will be a bang moment for the sector. As such, we will be looking to partner with licensed operators seeking to launch esportsbooks to players in the country.
esports doesn’t really work like that and growth comes organically. Overwatch tried to force something that didn’t engage players and as such the betting architecture did not follow.
How does Valorant catch up to the likes of DOTA 2, League of Legends and Counter-Strike?
Valorant is inherently popular so growth will come organically, but this will be driven in part by more competitions and better structure in the set-up of events, which we have started to see this year. I think we will see more high-level tournaments in the A and S Tiers, and this will also help it play catch-up to the likes of DOTA 2, LoL and CS:GO.
Where are the most lucrative esports markets and which hold the most potential?
Te CIS region was incredibly lucrative but due to recent world events, the market’s future is now uncertain. We are seeing great growth in Eastern Europe and the UK, and Scandinavia is massive. Ten you have the likes of the US and Latin America – in the latter, we believe that Brazil and Mexico have the potential to be huge markets.
What is the future for esports in Brazil as licences are handed out?
“CS:GO is one of the most mature products within the esports ecosystem but I believe that over the coming months and years it will enjoy greater market depth with faster, richer content that includes improved fan engagement tools. This will result in a more refined, complex but interesting
product. I also think there will be more competitions held in more countries around the world. In short, the future looks bright for CS:GO.”
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