“We are optimistic by the potential the US market has to offer. We are also opening up Canada – BetSafe has been in the market for quite some time but as you know Ontario has just regulated and we plan to go by the end of the year via a regulated platform. North America is really
exciting, and we are looking forward to a big year ahead for Betsson.”
Marina Bogard
our players, for instance. We also look into whether there are new ways to engage players socially – when you consider fantasy sports which came before real-money sports wagering, there was a lot of social play that was being monetized. We will continue to look for opportunities and applications to enhance our sports betting offering.
the largest wagering opportunity, but it is becoming a bit saturated in terms of “me too” with most of the sportsbook operators looking very similar and with similar campaigns, promotions, bonuses and so on. Tis means that over the next few years we are going to have to see innovation as operators look to differentiate and break away from their rivals. Part of this will be creating new betting experiences and bettor excitement. It is still very early in the US market and over time I believe product progression is inevitable.
How do stoppages in NFL games and other US sports affect betting overall?
It is really too early to tell at this
stage, and no one has published any specific information. We will certainly be keeping an eye on this, and we very much see it as an opportunity to engage players and provide them with new betting experiences. Tis not only keeps them active within the online sportsbook or app, but allows operators to introduce players to new sports, bet types, etc.
What unique challenges does US sports betting offer when compared to offering bets on other sports? What kind of new in play products can we expect to see?
I don’t look at this from a “challenges” perspective as I see the US market as an array of opportunities. Betsson brands
across global markets have all been very well received as we have always been focused on providing a best-in-class player experience. Tis is the same experience that we will be bringing to the US market, both as a B2C operator and a B2B provider. We also have a Voice of the Customer program where we receive regular feedback from players which we then build into our product development roadmap to ensure we meet their needs and wants.
Of course, sometimes players don’t know what they need and want so we do look at the wider industry to see if there are third-party applications out there that make sense to plug-in to our app to provide different experiences to
As far as in-play, we will continue to add to and expand our current offering over the next 12 to 18 months as part of efforts to take the player experience to the next level.
What are your next steps in the North American sports betting market?
We are optimistic by the potential the US market has to offer. We are also opening up Canada – BetSafe has been in the market for quite some time but as you know Ontario has just regulated and we plan to go by the end of the year via a regulated platform. We also plan to keep BetSafe live in other provinces across the country and if other provinces follow Ontario we will move to a regulated platform in those markets. North America is really exciting, and we are looking forward to a big year ahead for Betsson.
WIRE / PULSE / INSIGHT / REPORTS P47
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