Pulse


SPORTS BETTING HONORÉ GAMING


Both regions also have plenty of markets that are on the cusp of regulation, with all eyes on jurisdictions such as Brazil and Zimbabwe. This presents a tremendous opportunity for operators to work closely with regulators as they fine-tune their requirements or indeed work on their frameworks. Those that do will also be able to leverage the significant first-mover advantage.


Tose that don’t will only be able to engage the most affluent five per cent of the population in each region, and that is a poor strategy in markets where the volume of players is more important than the value.


LOCAL PAYMENT OPTIONS ARE ESSENTIAL


Te payments experience is fast becoming a deal-breaker for players when deciding which sportsbooks and casinos to play at. Tey want a wide choice of options and a deposit and withdrawal process that is frictionless and near-instant.


Tis means operators must onboard all local payment providers to their gateway and do all they can to limit the number of clicks, swipes and taps players are required to make to complete a transaction. Identifying and onboarding these providers is often easier said than done.


A LOCAL PRESENCE IS A MUST


Due to the complexity of markets in both Latin America and Africa, and the wildly different cultures, laws and player preferences in each country, identifying and securing key local partners is critical to the long-term success of an operator.


Tis not only ensures that operators understand the market and any rules that are in place, but


In both LatAm and Africa, this can mean developing campaigns for social media or that leverage the power of word-of-mouth referrals.


Tere are of course many differences between Latin America and Africa, but the fundamentals are the same. If operators can get this right, then they can easily expand their reach from one market to the other or make a power play in both at the same time.


Due to the huge opportunities presented by both Latin America and Africa, it is no surprise that operators are pulling out all of the stops to fight for their share of the market. This makes for a fiercely competitive environment in which to try to acquire and retain players. This means operators must be smart when it comes to how they market to players, and again this is where having a local partner can prove to be invaluable.


P140 WIRE / PULSE / INSIGHT / REPORTS


that they can also localise their proposition so that it exceeds player expectations from day one. Tis is certainly the case when it comes to languages and knowing what needs to be offered.


PREPARE FOR A FIERCE BATTLE WITH RIVAL BRANDS


Due to the huge opportunities presented by both Latin America and Africa, it is no surprise that operators are pulling out all of the stops to fight for their share of the market. Tis makes for a fiercely competitive environment in which to try to acquire and retain players.


Tis means operators must be smart when it comes to how they market to players, and again this is where having a local partner can prove to be invaluable. In order to engage players, betting brands need to understand where their attention can be found and that is often different to established markets.


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