“It is vital to offer a suite of betting options that can engage players throughout the
lifetime of a contest to cater to this demand. Looking to the NFL, markets like ‘result of current
drive’, ‘to achieve first down’ and ‘play to be a pass or rush’ put all manner of potential outcomes at players’ fingertips, and keeping these
available for as long a period as possible helps to deliver
greater engagement for players and enhanced revenue opportunities for partners.“ Simon Noy
per cent include selections from more than one game.
Do stoppages lead to more in-game wagering between plays?
their sports betting experience.
Having launched ahead of the 2021 NFL season, the product provides bettors with the opportunity to combine main and player prop bets within a single game and across multiple games and sports – exponentially increasing the size of the menu and the scale of the betting options which players have at their disposal. Te power under the hood required to offer this level of combinability across sports and interrelated outcomes, and in such a manner that placing these combinations is intuitive and accessible for the bettor, should not
P42 WIRE / PULSE / INSIGHT / REPORTS
be understated. Kambi is the only sports betting supplier which enables game parlays to be combined across matches and sports, continually iterating and developing the product to ensure we consistently offer a hugely extensive range of options to our partners’ customers.
Te product has been a huge success since it was launched for the NFL in November 2021, with 45 per cent of NFL bettors placing a Game Parlay bet during the most recent season and Game Parlay bets accounting for 24 per cent of all NFL bets.
Initially rolling out the product for the NFL, we have since gone on to expand our coverage across a number of sports including ice hockey. Having made player prop bets combinable with the wider offering, we have seen a 70 per cent increase in the number of ice hockey Game Parlay bets being placed, with the multi-game element of the product generating 75 per cent of these bets. Similarly, in April, player prop bets were added for baseball, in time for the start of the Major League Baseball season. Tis development has produced a 100 per cent increase in baseball combinations of which 66
Stoppages are when the vast majority of in-game wagering on NFL takes place – lending themselves well to the in-game experience by giving bettors the opportunity to take stock and assess on which outcomes and players they wish to place their wagers.
It is vital to offer a suite of betting options that can engage players throughout the lifetime of a contest to cater to this demand. Looking to the NFL, markets like ‘result of current drive’, ‘to achieve first down’ and ‘play to be a pass or rush’ put all manner of potential outcomes at players’ fingertips, and keeping these available for as long a period as possible helps to deliver greater engagement for players and enhanced revenue opportunities for partners.
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