"We've amalgamated as


many data sources as we can to give a picture of people’s


affordability. As a starter, that includes Geo-solutions, but


that's only linked to a postcode not an individual. It can give you an indicative idea of how


that person’s affordability may be, but you could have a brain surgeon that lives next door to a shelf stacker. Both important people, but they have different income sources.”


P148 WIRE / PULSE / INSIGHT / REPORTS


something previously unique to W2 and look to what we can do next that makes us stand out. Sure, it drives innovation, but it also drives the market to the point where it become ridiculously saturated."


When Warren launched W2, there was only one other company to compete with. Now, as anybody who attended the recent ICE event at the London ExCel can attest, you can stand in the middle of an exhibition hall and spot 20 to 30 providers.


"Te amount of payment companies at every gaming show beggars belief. What we've seen, particularly in our world of KYC and AML over the last six to nine months, is a massive market consolidation. Investors have been quiet for a few years during Covid so there is a lot of money to be spent so there is more market consolidation to come over the next couple of years."


‘WHERE AVAILABLE’


Te Affordability for Gambling Tool combines data assets from multiple sources at the individual, demographic, and geographic levels on a ‘where available’ basis, providing as clear a picture as possible in a way that is not intrusive to the player.


"We've amalgamated as many data sources as we can to give a picture of people’s affordability. As a starter, that includes Geo-solutions, but that's only linked to a postcode not an individual. It can give you an indicative idea of how that person’s affordability may be, but you could have a brain surgeon that lives next door to a shelf stacker. Both important people, but they have different income sources available to them.


"We started with that basis, then bolted on as many pieces of information as we can to enrich it, including loan application dates, reasons for


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