Pulse
IGAMING PLATFORMS STRIVE GAMING
Strive Gaming: iGaming platforms are more than just a gaming space
Twelve months on from G3's last chat with Max Meltzer, CEO of Strive Gaming, we sit down to discuss how the igaming landscape has evolved in such a short space of time and
building a platform that facilitates everything a customer can do within a business. Max begins the interview discussing how business has been for Strive in its debut year.
Strive has achieved its objectives and more in the year since launch. We've gone live with three customers; Golden Nugget (now DraftKings) and Desert Diamond (a tribal operator) in Arizona, and Betsson's Betsafe brand in Colorado, as well as another client soon to be announced.
Max Meltzer
Chief Executive Officer, Strive Gaming
“We've seen the likes of 888 use Sports Illustrated as an
asset and ESPN is discussing the utilisation of their brand. The big problem European operators have when they enter is the cost of entry, market access, customer understanding, and having the assets required to succeed.”
No other platform business in our space has signed that many deals in that one year period of time. From a customer acquisition perspective, we are doing well which is testament to our technology and the people who make up the business. If Strive didn't have solid foundations we'd have been exposed by now.
I have very high ambitions for this company. Te platform space is ripe for disruption in North America, and we have the tech, contacts, knowledge, experience, and the correct product.
Who has Strive signed as partners and how is this roster divided between European operators looking to crack the U.S. and American land- based businesses looking to take their brand online?
We want operators looking to make an impact in the space - it doesn't matter if it's a tribal casino looking to take their brand online or a multi- state commercial operator or a European operator looking to move into the US, we are looking for them to understand who their customer is or who they want them to be.
If they don't have this viewpoint, I'm not sure they'll be able to succeed. Land-based tribal casinos are more likely to have a deeper understanding of the customers they can attract
P132 WIRE / PULSE / INSIGHT / REPORTS
with their brand and larger European operators have a very clear view of how they want to succeed, smaller European operators might see the US goldmine as somewhere they need to set- up shop, but it’s not as easy as that, the right knowledge, the right product, the right investment, the right partners are key.
As consultative partners, we walk through with potential partners what is working elsewhere, why certain companies have succeeded - or not - and why some tribes do well in certain states and not others, why some casino brands resonate, why acquisition is being followed by low retention, and how to compete in an environment where so much money is being spent creating barriers to entry.
We evaluate their potential for success and whether the brands under discussion have been designed to resonate with the customers they are targeting.
We've seen the likes of 888 use Sports Illustrated as an asset and ESPN is discussing the utilisation of their brand. Te big problem European operators have when they enter is the cost of entry, market access, customer understanding, and having the assets required to succeed.
We do an assessment of if Strive is the right solution for them. We solve the needs of leading operators - if you just want to try something out in Tennessee to see if it works with no real plan, that's not going to be for us. We're a premium provider in this space. We want to work with companies that have strong ambitions and help them succeed.
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