Pulse
SPORTS BETTING GALAXSY
Away from CASH SHOW, how is Galaxsys' games portfolio comprised?
Currently, we have nine fast games and five skill games in our portfolio. Te team is focused on continually improving both the range and variety of our in-house developed games, to deliver a stream of fresh, entertaining, and engaging content to our partners and their customers.
What is the appeal of fast games compared to other online gaming verticals on the market?
We position our games between sports betting and casinos. Te main advantage of our fast games is that the games are quick-to-play and quick-to-win, which also results in having a higher engagement rate.
We take a significant amount of time to do research on UI/UX design and functionality, keeping in mind the behavioural features of people enjoying fast winnings. As a result, games are easy to understand and don’t have complicated features.
What is the average shelf life for a fast game?
Games have lifespan differences, and that's normal. But as long as we keep on making our games meet and exceed the player's expectations, the average shelf life of such games will continually increase. New KPIs are being constantly set as we test new features and receive feedback from our partners.
How do you tailor fast games to individual markets?
Even though we generally try to come up with global solutions with fast games, we make all necessary adaptations for making them easier to integrate. Meanwhile, we translate the games into any language and integrate the currency of that specific country in a short period of time. Moreover, we certify and make the corresponding licences for the games in a particular market until the partner is integrated.
How does the design process of fast games differ from other verticals? Are they designed with acquisition and retention in mind more than revenue and profit?
To play our fast games, one does not need to have any specific skill, thus the engagement and visual appearance of the game becomes the key factor. When you focus on making a game based on user-centric decisions, a high engagement rate is guaranteed.
What comprises a modern, successful skill game?
Before getting to the design implementations, P144 WIRE / PULSE / INSIGHT / REPORTS
we take into account the characteristics of people who love playing skill games. Mainly, we distinguish two types of players; professionals and recreational.
After making the distinction, our goal is to make the games in a way that will satisfy both categories, by combining both functionality and UI/UX-friendly, engaging design. We also make sure to deliver such products that will ensure performance stability, so that no issues happen due to technical reasons and the users get the most out of their performance.
What is the demographic for skill games?
To play a skill game, one should have that specific skill or, at least, a desire to learn to play it and it doesn’t matter how old is he/she. Online skill games are more popular mostly among men all over the world, but mainly in countries where traditional board/card games are popular. Worldwide, the number of female skill games players is slowly increasing. We try to support that tendency in some decision-making stages of game development, as well.
Where are skill games popular? Is it a case of targeting the vertical to certain markets?
While coming up with skill games we take into account the demographics and cultural peculiarities. Generally, the countries that have an ancient history and play board games as a part of daily activities are the target markets for such games.
Are there distinct player behaviour differences between players of fast games and skill games?
Definitely, there are. Tose who enjoy playing skill games prefer to master some of their skills and compete with other people. Te people who prefer fast games, enjoy having the feeling of heart-pumping and are in favour of fast winnings. Having this in mind, we take different approaches while developing our games.
Can you shed any light on your development portfolio for the rest of the year – what kind of skill and fast games does Galaxsys have in store? Will new verticals be introduced?
Our first year has already been pretty busy; new games, collaborations, expos, etc. In the meantime, we keep on working and further improving our games. By the end of the year, we will have new updates and brand-new games in both fast and skill games. I would advise everyone to follow us on social media to not miss any exciting news from the team.
To play a skill game, one should have that specific skill or, at least, a desire to learn to play it and it doesn’t matter how old is he/she. Online skill games are more popular mostly among men all over the world, but mainly in countries where traditional board/card games are popular. Worldwide, the number of female skill games players is slowly increasing.
To play our fast games, one does not need to have any specific skill, thus the engagement and visual appearance of the game becomes the key factor.
When you focus on making a game based on user-centric decisions, a high engagement rate is guaranteed.
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