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SPORTS BETTING HONORÉ GAMING


Honoré Gaming: Africa and LatAm - different but the same


At a glance, Latin America and Africa appear to be divergent markets. Look closer, however, and Christophe Casanova, COO at Honoré Gaming, believes there are core similarities that mean operators in one market can easily extend their reach into the other.


Te industry is almost laser-focused on the North American market and the huge opportunities that it presents. But there are other markets making tremendous progress, too, with Latin America and Africa very much on the radar of ambitious, forward-thinking operators.


Whilst on the face of it these may seem like very different markets with very different cultures, requirements and player preferences, the fundamentals are actually very similar. Tis presents an opportunity for those active in either Latin America or Africa to extend their reach, or for operators considering one or the other to streamline their efforts and potentially enter both markets at the same time.


But what makes Latin America and Africa so similar?


MARKETS ON THE CUSP OF A REGULATORY REVOLUTION


One of the biggest similarities is that both markets are embracing licensing and regulation. It is still very early days, but we have seen regulation embraced in large markets such as Colombia and Argentina in LatAm and Kenya and Rwanda in Africa.


Both regions also have plenty of markets that are on the cusp of regulation, with all eyes on jurisdictions such as Brazil and Zimbabwe. Tis presents a tremendous opportunity for operators to work closely with regulators as they fine-tune their requirements or indeed work on their frameworks. Tose that do will also be able to leverage the significant first- mover advantage.


Christophe Casanova Chief Operating Officer, Honoré Gaming


MOBILE DATA AND INTERNET BANDWIDTH ARE A CHALLENGE


Both markets also suffer from high data costs and limited internet bandwidth, and this means that operators must strip back their online and mobile sportsbooks and casinos so that they are super lightweight and consume limited amounts of data.


Tis is one of the greatest errors that European operators have made in both markets to date – they have gone live with sophisticated books and casinos that offer live streaming and complex slots that simply consume too much data or do not run on the limited bandwidth available.


What’s more, LatAm and Africa are markets where the prevalence of legacy smartphones and tablets is certainly above those in Europe and in most cases would be considered high. Again, this is why a lightweight product is absolutely essential.


NEWSWIRE / INTERACTIVE / MARKET DATA P139


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