“The fundamentals of sports betting are the same in all global markets, but the real challenge comes in localising the product and user experience for each of the markets that an
operator targets. This means developing unique, innovative formats that allow
brands to stand out from their rivals and also deliver engaging and entertaining experiences to their players.” Araz
Heydariyehzadeh
entertaining experiences to their players – often in competition with other entertainment options.
At Scout, we are constantly developing new products that sit at the intersection of sports betting and fantasy sports. For example, Player Performance Odds add new betting types to the sportsbook based on fantasy points. Tis allows betting formats like fantasy duels between players from different matches or innovative fantasy point over/under features.
potential of in-game wagering very early on and we are constantly improving in-play features on our platform. For example, our Betflex feature is a unique solution that analyses player behaviour and offers them real sportsbook odds based on their fantasy sports selections. Tis, combined with added features and a recently improved live result section, guarantees a great user experience.
Do you think that the rising popularity of betting on NFL games will push the development of in- game product development?
Data suggests there is a strong P38 WIRE / PULSE / INSIGHT / REPORTS
correlation between sports betting and football viewership, and this will only become stronger as additional US states open their doors to legal gambling. Tis is why we have seen most of the major sports leagues announce partnerships with online sportsbooks – the NFL, for example, announced three sportsbook partners and four approved sportsbook brands in 2021 alone. Tis underlines the huge potential that can be unlocked when the sports entertainment industry enters into productive and mutually beneficial partnerships with sportsbooks, and this in turn will undoubtedly push
the development of in-game products.
What kind of unique challenges do US sports betting offer when compared to offering bets on other sports? What kind of new in-play products can we expect to see?
Te fundamentals of sports betting are the same in all global markets, but the real challenge comes in localising the product and user experience for each of the markets that an operator targets. Tis means developing unique, innovative formats that allow brands to stand out from their rivals and also deliver engaging and
In addition, Scout’s free to play fantasy games and sportsbook (which are usually not subject to gambling license requirements) allow sports and entertainment businesses to engage users and develop large audiences in pre- regulated states with a view to monetising those audiences with real money fantasy or other sportsbook products in a responsible way when regulation and licensing in that specific state has been clarified.
Scout’s approach to targeting businesses outside of the traditional iGaming area and within sports entertainment can be seen through our collaborations with Razer Inc., eFanGage, Skylands Events and University Sports and Entertainment and the Master Cup Billiard Series. It is a different approach to our rivals, but one that has served us – and them – very well to date.
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