“The CIS region was incredibly lucrative but due to recent world events, the market’s future is now uncertain. We are seeing great growth in
Eastern Europe and the UK, and Scandinavia is massive. Then you have the likes of the US and Latin America – in the latter, we believe that Brazil and Mexico have the potential to be huge markets. Brazil will be big for sports betting but we believe it will be even
bigger for esports betting. LoL and DOTA 2 are incredibly popular in Brazil and the
market opening up will be a bang moment for the sector.”