Lewis Pek Editor
Comment
July 2022
At the ICE London show I met an industry contact I’ve know for 20+ years. The exhibition, while not exactly buzzing with land-based gaming visitors this year for lots of reasons, was an opportunity to meet and greet after the imposed two year absence. What it also was a chance to do was find out what everyone’s been up to during the lockdown period, with multiple role changes, restructuring and down- sizing of land-based businesses causing a deck reshuffle of past contacts.
What surprised me was the diversity of the sectors that so of the most stalwart land-based gaming types had now embraced. I’ve become accustomed to meeting colleagues who’ve transitioned into digital/interactive sectors. Live casino has been a common thread linking land-based to igaming for some time and the cross-over of experience into the sports betting and online casino industries has also thrown up familiar faces that are thriving in adjacent disciplines.
WHAT SHOCKED ME AT ICE WAS THAT SOMEONE I’D KNOWN FOR 20 YEARS+ HAD PIVOTED SO HARD INTO ESPORTS ADOPTION.
What shocked me at ICE was that someone I’d known since starting G3 back in 2002 (we’re about to celebrate our 20th anniversary in December this year), had pivoted so hard. This was a casino vet, passed through table dealing through to supervising and management, switched to casino equipment supplies and gaming machine technology. The crazy thing as ICE was that they’re now entrenched in esports, to the degree that they’re investing in a esports arena in the UK and is something of an evangelist for the size, scale and future potential for this still emerging sector for betting.
Such was the conviction we saw at ICE and in lieu of the conversations we’ve had regarding esports since, we’ve added an esports tab to
G3Newswire.com to cover this growth area and in this issue we’ve spoken to key protagonists in the esports industry, including: Bayes Esports, Pinnacle Solution, Beter, Betby, Betegy PandaScore and Abios. Discover for yourself if esports is a sector that warrants the attention being heaped upon it, or if it’s still got more miles to cover before it’s viable for the mainstream.
EDITORIAL ADVERTISING
G3 Magazine Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879291
G3Newswire Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)7801 967714
Deputy Editor Karen Southall
karensouthall@gmail.com
Features Editor William Bolton
william@gamingpublishing.com
International Reporter James Marrison
PRODUCTION
Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator Lisa Nichols
P4 WIRE / PULSE / INSIGHT / REPORTS
Commercial Director John Slattery
john@gamingpublishing.co.uk +44 (0)7917 166471
Business Development Manager James Slattery
james@gamingpublishing.co.uk +44 (0)7814227219
Advertising Executive Alison Dronfield
alison@gamingpublishing.co.uk +44 (0)1204 410771
Contributors Jo Purvis, Anna Mackney, Yulia Aliakseyeva, Araz Heydariyehzadeh, Simon Noy, Anika Howard, Andrew Steddy, Kevin McGinnigle, Martin Stalros, Anton Janer, Rohini Sardana, Oliver Niner, Conleth Bryne, Alex Kornilov, Ben Steenhuisen, Alexey Kilishev, Manos Lagopoulos, Hayk Sargsyan, Marina Bogard, Cathy Judd-Stein, Simon Dorsen, Mikael Lijtenstein, Evgeniy Bekker, Narek Harutyunyan, Max Meltzer, Christophe Casanova, Warren Russell,
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