Pulse
IGAMING PLATFORMS STRIVE GAMING
When we initially launched Strive Gaming there weren't many in the space with vast experience, but there was a
palpable determination to learn and become the innovation
leaders. The modern platform for the US and Canada has gone beyond the norm of just igaming verticals into NFT marketplaces, sports
merchandise, memorabilia, a host of tangible and intangible assets to drive retention and of course, omnichannel.
How has the igaming platform landscape changed in the US and Canada over the last 12 months?
When we initially launched Strive Gaming there weren't many in the space with vast experience, but there was a palpable determination to learn and become the innovation leaders and that's what we're now seeing with certain companies stateside in how they cross-sell and convert. Te modern platform for the US and Canada has gone beyond the norm of just igaming verticals into NFT marketplaces, sports merchandise, memorabilia, a host of tangible and intangible assets to drive retention and of course, omnichannel.
A platform needs to be more than a gaming space. An igaming platform is no longer just a base on which to host sportsbook content, poker and casino. It's got to have the correct content, ease of integration, and the potential to move in any direction such as NFTs, rewarding fan experiences, in-stadia and in-casino rewards, as examples.
Ultimately, platforms now need to facilitate the running of a business, and this is why we are seeing experienced entrants from Europe with
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nothing more than a sportsbook and casino platform not succeed. Tey aren't built to do anything beyond that and lack great cross-sell abilities.
Tis is what we are gearing towards. Our vision if of a platform built to facilitate everything a customer can do within a business, not just in the gaming space. It is very difficult for others whose platforms aren't built with that mindset to re-engineer towards that way of working.
Strive’s approach is centred around being a specialist provider to solve specialist challenges in the North American market. Has this message resonated yet? How are you looking to build brand awareness?
It has resonated. Operators know we are specifically focused on the North American market, we understand the commercial and tribal landscape. We won't suddenly divert resources in different directions or other territories in the world because that is where, in essence, technical debt arises. You see it all the time, platform companies saying they are US focused and then Brazil regulates or they decide the Dutch market could be interesting and their tech teams have to divert focus every few
months. Choosing these types of platform companies makes you as an operatorslower to market because of the technical, regulatory and operational changes these platforms have to make and it’s not scalable. Operators also know they will likely have less input into the roadmap and the speed in which they can have what they want developed with these types of platform businesses.
We have a sizeable office and are hiring every couple of days after making a clear decision to base ourselves in a vibrant city in Vancouver, Canada with great tech talent. Tere is nothing at Strive that has a feeling of 'following'. We are not followers of what others do. We assess what is needed based on our experience and go with it. Tis resonates with operators, investors, and employees.
Tere is more we can do with brand awareness potentially, but we haven't spent any money on marketing yet. We want to spend our time meeting people and providing not just a technology service but a consultative partnership.
Whilst Damian (Strive’s President and CCO) and I leverage our experiences from Kambi, our
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