INSIGHT ESPORTS - BETER
Evgeniy, in what way do esports fans consume content differently from fans of 'traditional' sports?
Te rise of streaming has set a new precedent in terms of the ways esports fans consume content. Not only can they now watch matches alongside millions of other people, they also have the ability to directly interact with the events themselves.
Unlike with traditional sports, esports fans don’t need to leave the comfort of their own home to watch an esports event, as they can enjoy a similar and often a more convenient experience on their sofa with their friends.
How does this translate when it comes to betting patterns and behaviour?
Statistics show that over the past decade online gaming has become the number one choice among bettors when it comes to gambling
Te fact that most, if not all, traditional bookmakers now opt for an online platform has contributed equally to the online format becoming the dominant option.
Te rise of live streaming has encouraged consumers to place bets on the match they’re watching.
However, this is nothing new and also applies to traditional sports, for example when a punter decides to place a bet on their favourite team or on the match they’re watching for a bit of fun.
Te innovative high-quality streams that are currently available also add play-by-play analysis, players stats and slo-mo instant replay to the mix, all of which provide consumers with much-needed information to help them make the right decisions when betting. All of this also helps them to feel that they are taking part in said matches/games.
What is the best way to acquire esports players?
I believe that the quality of the product and services on offer are key performance indicators in acquiring and retaining a specific clientele.
In addition to the above, constant auditing provides a much needed focus on the key performance areas of the business. Tis enables the organisation to optimise what it is doing and work out what it is not currently doing.
How does affiliation work in esports?
Tis works in quite a similar way to traditional sports, in the sense that you need to choose the right partner to begin with. Due diligence of any affiliates should be conducted from the get-go.
What, if any, are some of the technical barriers that need to be overcome for esports betting to reach its full potential?
Te high cost of data is definitely a challenge for any odds provider or betting operator.
P124 WIRE / PULSE / INSIGHT / REPORTS
“The innovative high-quality streams that are currently available also add play-by-
play analysis, players stats and slo-mo instant replay to the mix, all of which provide consumers with much- needed information to help them make the right decisions when betting. All of this also helps them to feel that they are taking part in said matches/games.”
Evgeniy Bekker Chief Technology Officer, BETER
Founded in 2012, BETER provides 24/7, 365 days per year of live-streamed tournaments offering esports, sports, live casino, and fast-sports games. The provider covers international and local esports tournaments, offering in-play and pre- match trading with instant bet settlement. BETER's ESportsBattle tournaments boasts 24/7 commercial tournaments, an esports academy, a national esports League and a community of esports players and fans.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154
