4, Super Sticky Piggy and 3 Clover Pots, the response was very positive and our gameplay style resonated strongly, confirming that our portfolio fits naturally within the Italian market. Tis partnership was an important move, one that gave us a strong foothold and reinforced our view that Italy is a market where our titles naturally belong.
How did your partnership with BetFlag build on this early momentum?
BetFlag played a huge part in strengthening our position in Italy. Tey are an established online operator in the region, and their reputation is built on delivering the kind of content their players return to consistently.
From the outset, it was clear that we had a shared understanding of what players enjoy. BetFlag’s audience leans toward accessible, engaging gameplay, and our Hold & Win titles and recognisable game families aligned well with that. Integrating our full portfolio expanded their casino offering, but it also grounded our presence in Italy more permanently.
What made the partnership work so seamlessly was that nothing felt forced, and it was particularly effective because of how smoothly our games fit into what BetFlag already does so well, making the collaboration feel like an organic next step for both sides.
3 Oaks recently partnered with Relax Gaming. What does this collaboration say about the portfolio?
Our partnership with Relax Gaming is an important step for us, as it allows our portfolio to be made available through one of the industry’s most respected aggregation platforms. It is a chance to reach operators we may not have connected with otherwise and to strengthen our presence across additional regulated markets.
Relax Gaming’s focus on delivering feature-rich, dependable content also aligns closely with the titles within our portfolio. Games such as Sun of Egypt 5, Super Hot Teapots and Lucky Penny 2 sit comfortably within their wider offering, and from the very beginning it felt as though we both had a clear understanding of what resonates with players: a shared perspective that helped the collaboration progress naturally.
For us, this partnership highlights both the versatility of our portfolio
and the value of working with trusted partners. Te collaboration not only helps us expand, but also makes it easier for operators to access content that aligns with what their players enjoy.
Beyond Italy, how does the partnership with Novibet reflect 3 Oaks’ wider European strategy?
Europe is not a single market, and every country has its own habits and expectations. Tat is why we always begin by identifying operators who really understand their players. Novibet is a good example of that.
We see great potential in Greece. It is a regulated market that continues to develop, and players there respond positively to straightforward, polished gameplay. Partnering with an operator that genuinely prioritises user experience made the move feel very natural for us.
Integrating titles such as 3 Hot Chillies, Lucky Penny, and Must Drop JACKPOT: Flame Fruits into Novibet’s platform has helped us establish a stronger foothold in the country, and it has shown that the types of games that perform well in Italy can resonate just as strongly elsewhere in Europe. It is a strong reminder that steady, sustainable growth comes from collaborating with the right teams rather than expanding into new jurisdictions for the sake of it.
Looking ahead, how will 3 Oaks Gaming continue shaping its presence across Europe?
Te foundation of our strategy remains the same. We will continue to work closely with local partners and deliver a portfolio that fits naturally with each market’s expectations. Tis has worked well for us in Italy, and it is what guides every decision we make as we expand.
Our aim is to ensure that our titles feel at home wherever they go, and making sure we understand what different audiences enjoy and gravitate towards. Italy has shown us how effective that approach can be, and it will continue to influence how we evaluate new opportunities across Europe.
As we grow, the emphasis remains the same: understand what players value, support operators with content that strengthens their offering, and make sure our games deliver a consistent, reliable experience in every market we enter.
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