NOWPayments Crypto
gaming world. For example, they offered no micropayments for fees less than a dollar whilst the network fees could be upwards of four dollars in some cases,” Lifshits explains.
Tat kind of cost structure blocks high-volume, low-value transactions. NOWPayments, by contrast, offers the ability to customise network fees or set them to zero in certain cases - making microbets viable.
Te company’s materials on the booth indicate that for gaming platform use it offers the lowest fees on the market, limitless transactions, an average payment time of about five minutes, and support for deposits starting from less than $2.
INTEGRATION AND FLOW
One of the big challenges in upgrading payment flows is integration - the API, UX, payout management, and the internal operations burden.
“For some it’s difficult to even add crypto payments because of a lack of understanding in how they work," says Kate. "Another is the tech – how to integrate an API and allocating the necessary time and resources. Ten there’s the challenge
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around UX/UI to show users how to pay. It’s the responsibility of the crypto payment gateway to make the integration as smooth as possible and understandable to users.”
Despite early hype around Bitcoin and Ethereum, in the context of iGaming the question often isn't ‘which crypto?’ but ‘how do I avoid volatility?’, Lifshits explains. Although over 350 assets are supported, casinos primarily use efficient stablecoin networks, and NOWPayments guides them on optimal choices.
“Tey are focused on stablecoins because of the lack of volatility and high levels of adoptions. When most people hear the word ‘crypto’ they think Bitcoin, but nobody wants to spend Bitcoin.”
Tis shift makes sense when you consider what a gaming platform needs: predictable value, immediate conversions, and no surprise drops in value between deposit and play or between win and payout. Kate underlines the importance of offering auto-conversion and supporting many stablecoins and networks, with guidance provided to operators on which networks make sense in terms of speed and fees.
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