Italy Market Report


multiple sites under a single licence. Te new rules impose a strict one-domain-per-licence policy.


u


A maximum of five licences per corporate group.


u


Official registry for physical recharge points to reduce cash usage and ensure the tracing of transactions.


u


Licensed platforms must connect to ADM’s central monitoring system, tracking transactions in real time.


To apply for the tender, operators have to be a


joint stock company in the EEA, meet certain technical, infrastructural, and financial require- ments, and adopt responsible gaming policies. Te tender process ran until November 2025,


and a total of 52 applications by 46 operators were authorised by autumn 2025, and these now have licences valid from 2026 to 2035. Te new licences are due to take effect by March 2026. Te licensing process has already generated €365m, exceeding the Ministry’s initial target. Many smaller operators such as Unibet, Betclic, and Giochi24 have left the market, leaving behind the larger companies such as Lottomatica, Sisal, SNAI, Bet365, AdmiralBet, William Hill, Goldbet, BetFlag and Planetwin365. Tis is partly down to the increased licensing


fee, plus the stringent technical and compliance requirements.


Te new framework also aims to protect players


further: u


Every player opening a new ADM-licensed account must set a weekly deposit limit.


u Platforms must offer tools such as playtime 166 u


limits, net loss limits, the ability to reduce limits immediately, and any increase only per- mitted after one week.


u


Users can auto-exclude for 30, 60 or 90 days or indefinitely.


u


Platforms cannot allow pseudonyms, and KYC must be completed in 30 days or accounts are suspended or closed. Verification is manual or automated.


Responsible gaming messages must also be displayed, such as session timers, real-time balance updates, informational pop-ups, and links to support services.


u All financial activity must be traceable. Each


gaming account must be tied to a single tax ID and only use payment methods in the players’ names with a verified identity check.


u Player funds are protected via guarantees.


Illegal gambling in Italy is said to be worth €42bn in total, of which illegal remote gambling is worth between €20bn and €25bn, corresponding to around €2bn in lost tax revenues. By September 2025, there were more than 11,400 blocked domains on the ADM blacklist. Research suggests 14 per cent of players unknow- ingly access illegal channels and are unable to distinguish between legal and illegal sites.


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