"One major reason why I really believe in this


company is the owner. He’s been a behemoth of the industry for the last 30 years founding Amusnet


(previously EGT Interactive) and EGT. For someone young like me it’s amazing as I get to learn from the very best.”


certification, adaptation and rollout. Another is platform flexibility and localisation because modern operators want games that can move between online and offline channels, across jurisdictions, languages and regulatory frameworks.


Georgi is candid about Pateplay’s market priorities: “It’s great to be known where we are, but that’s not our main focus to be honest. I think product tastes in Eastern Europe are a little bit behind the curve. Players still like the old school stuff – the fruits, very simple games with 5×3 grid, no features and no bonuses. But for us to grow fast, we will focus on what’s the latest in the fast-growing and new markets.”


Aleksandrov identifies the United States and Northern Europe as key targets, citing recent licences and certifications for the Italian market and Brazil. Pateplay is also in discussions with major U.S. operators ahead of anticipated licensing in the New Jersey and Pennsylvania.


What Pateplay is striving to achieve isn't a conservative play. “It’s difficult,” says Aleksandrov when asked about prioritising resources between verticals. “Even though we are a young company we are


GEORGI ALEKSANDROV CEO Pateplay


established in iGaming. Financially it’s a massive risk, but what we want is to be big and we’ll get there eventually. Te only way to do so is to risk.”


In many ways that captures the company’s spirit: despite being only around three years old, they’re backing up ambition with youth, tech agility and clear strategic focus. Te presence of an industry veteran founder provides deep experience to lean on, while a young dev team offers energy and pace.


Te result is a studio that is as much about culture and mindset as about products and licences. Aleksandrov’s parting comment neatly surmises Pateplay's ambitions: “We had a solid foundation with iGaming, but once we had something stable and a team who could support the products we offered, we needed to get to the next thing and get to the next level.”


As one of the very few (if any?) B2B providers within the gaming industry to offer land-based cabinets after launching an iGaming offering, it’ll make for an interesting watch.


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