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MiFinity


Building Better Payment Experiences for a Changing iGaming Industry


G3 Magazine speaks with Paul Kavanagh, CEO of MiFinity, about an award-winning year, the evolution of digital payments, and what visitors can expect to see at ICE 2026.


Paul, 2025 has been a significant year for MiFinity. How would you describe the company’s progress over the last 12 months?


It has been an exceptional year. We ended 2025 with a brace of industry accolades, including our win at the Payments Awards for Best Digital Payments Solution for Consumers. Awards don’t define a company, but they do validate the work our teams put into building products that genuinely improve the player experience.


What I’m most proud of is the consistency. We’ve grown our user base to more than one million satisfied customers worldwide, continued expanding our payment network, and strengthened our relationships with operators across Europe, Asia, Africa, and LATAM. Te foundation is incredibly strong, and that’s why we’re entering 2026 with real momentum.


Many operators say the payment journey has become one of the biggest battlegrounds for player loyalty. How is MiFinity responding?


I think they’re right. Payments is the experience. If a player can’t deposit, or if withdrawals are slow, they’ll move to a competitor within minutes. So we’ve focused on building solutions that reduce friction at the exact moments where operators risk losing players.


Our MiFinity iFrame is a great example. It delivers fast onboarding, smooth deposits, and integrated KYC. Regulatory expectations keep rising, and operators need a KYC flow that protects them without damaging conversions. We’ve invested heavily in that, and operators


72


see the results in their numbers.


For us, innovation isn’t only about new features. It’s about removing friction from a process that should feel effortless.


PayAnyBank has been mentioned frequently this year. What impact is it having in the market?


PayAnyBank has probably been one of our fastest-growing services on the merchant side. Operators have told us for years that managing international payouts was too complicated. Too many integrations, too many fees, too many delays.


So we built PayAnyBank to simplify the entire process. Trough a single API, a merchant can send funds directly to bank accounts in over 125 countries. We support multi-currency transactions, we offer rapid settlement, and our pricing is completely transparent. No surprises.


One of the things operators like most is how quickly they can start. Even while a team is working on the API integration, they can begin processing payouts via batch file. Tat means value from day one. In an industry where speed matters, that flexibility is hugely attractive.


And because we’re a regulated payments provider with strong banking relationships globally, we remove a lot of administrative and compliance overhead for operators. When payouts become faster, easier, and more predictable, everything downstream improves. Player satisfaction, retention, and operational efficiency all increase.


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