mobile-centric. Since the platform was designed from day one with full regulatory compliance in mind, we avoided rework and entered the market with stability and confidence.
What were the biggest technical or operational challenges you faced in launching LOTTU (for example integrating a new platform, migrating data, regulatory sign-off) and how did you overcome them?
Launching a new platform always brings meaningful challenges. Te main one was integrating it into the group’s existing tech ecosystem
With the group now running three brands (Onabet, Esportes da Sorte and LOTTU) within Brazil’s licensing rules, how do you differentiate each brand in terms of customer-segment, product proposition, user experience and marketing approach? And how does LOTTU fit into that portfolio mix?
Although grounded in the same governance and technology standards, each brand has a distinct strategic role. Esportes da Sorte is our broadest and most mainstream brand, closely connected to major sports and entertainment partnerships. Onabet engages audiences deeply aligned with streamer-driven culture.
For 2026, our focus is on consolidating our presence in the regulated environment by elevating standards of
transparency, security and responsibility even further. We are also intensifying investments in technological evolution, particularly in personalisation and AI-
driven solutions that will boost efficiency and enhance the user experience.
without compromising performance or security. Another challenge was balancing our promise of speed and simplicity with the necessary layers of protection and regulatory consistency.
We adopted short testing cycles, progressive validations and daily alignment between technical, regulatory and product teams. Tis approach minimised risks and ensured a stable launch from day one.
What early lessons from the LOTTU launch are you carrying into future brand rollouts or platform enhancements within the group?
Te key lesson is that technology, compliance and user experience must be integrated from the earliest stages of development. We also confirmed that simple onboarding journeys have a direct impact on retention and perceived value.
And the modular architecture proved essential — enabling faster adjustments, smoother integrations and continuous evolution. Tese learnings already guide our future product and platform plans.
148
HUGO BAUNGARTNER Director of Institutional Relations Grupo Esportes Gaming Brasil
LOTTU, in turn, was designed for users seeking speed, simplicity and mobile-first performance - with a modern, tech-forward identity. Tis differentiation allows us to serve diverse segments while strengthening the portfolio as a whole.
Looking ahead to 2026, what are your top three strategic priorities for Esportes Gaming Brasil? Are there geographic or product expansions, deeper omnichannel ambitions (e.g., retail/land-based tie-in), M&A plans, or further platform upgrades you can share?
For 2026, our focus is on consolidating our presence in the regulated environment by elevating standards of transparency, security and responsibility even further. We are also intensifying investments in technological evolution, particularly in personalisation and AI-driven solutions that will boost efficiency and enhance the user experience.
Additionally, we see opportunities to expand our portfolio and form new strategic partnerships that strengthen our market position. Our ambition is to grow with solidity, innovation and full regulatory alignment.
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