You mentioned player loyalty. MiFinity is launching MiRewards this month. What should operators know?


MiRewards is something we’re incredibly excited about. It’s our new loyalty programme built directly into the MiFinity eWallet, and it rewards our customers for how they already use the wallet.


Every time they make a payment, top up, or complete certain actions, they earn MiPoints that can be redeemed for cash credits and future rewards. It’s a simple way of giving value back to the people who choose MiFinity every day.


Where this becomes particularly meaningful for operators is in the ripple effect it creates. Our customers are also their players. When those players feel rewarded and recognised for using the eWallet, they tend to stay more engaged. Tey deposit more regularly, they return more frequently, and they build a stronger connection to the payment method they trust.


and eWallet interoperability. We’ll be showing operators exactly how these elements combine to reduce friction and improve the deposit journey.


Second, global payout simplification, led by PayAnyBank. Many operators don’t realise how much time and money they can save until they see the comparison firsthand. ICE gives us a great platform to show that. And third, player engagement and loyalty, with the launch of MiRewards and broader enhancements to the wallet ecosystem.


What excites you most about 2026?


Te pace of change. New markets, new player expectations, new regulatory environments. Payments sit at the centre of almost every conversation an operator has about growth.


We’re expanding our consumer engagement initiatives, extending


We’re expanding our consumer engagement initiatives, extending our payout capabilities, growing our global footprint and continuing to invest in our core


technologies. Te foundation is solid, and now we’re building on top of that with features that give operators more choice, more control, and more value.


Tat loyalty naturally benefits the operators connected to the MiFinity ecosystem. If a player is already in the wallet, already earning rewards, and already familiar with the deposit journey, the chances of successful conversion increase. For operators, it’s an additional value layer on top of the infrastructure they already use with us.


What is MiFinity showcasing at ICE 2026?


ICE is always a standout moment in the calendar, and this year is a big one for us. Visitors to our stand will see three core themes. First, conversion optimisation; driven by our iFrame, integrated KYC,


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PAUL KAVANAGH CEO, MiFinity


our payout capabilities, growing our global footprint and continuing to invest in our core technologies. Te foundation is solid, and now we’re building on top of that with features that give operators more choice, more control, and more value.


Finally, why should operators visit the MiFinity stand at ICE?


PK: Because payments shape player experience more than ever. If an operator wants to improve conversions, reduce payout complexity, or increase loyalty, we can help. ICE is the best place to have those conversations face to face.


MiFinity is on Stand: 4F22


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