ICE Barcelona is one of


Clarion’s three ‘super brands’ so named for being events that transcend just a tradeshow


offering, and represent a year- round proposition which in the case of ICE is based on our mix of digital services and our membership model.


year-round proposition which in the case of ICE is based on our mix of digital services and our membership model. Our defence portfolio based out of the UK but with geo adapted editions, alongside our consumer electronics brand based in Germany are Clarion’s other super brands.


You went on the record as saying that any conversations about moving from a three-day to a four-day show can only take place against the backdrop of a strong 3rd day. ICE and iGB Affiliate Barcelona 2025 welcomed 24,926 visitors on the last day compared with the 32,788 on the opening day - on that basis can those conversations now start?


All decisions of this magnitude are what you would describe as ‘customer first’ which means there has to be the appetite for change. I think depending on the outcome of the 2026 edition, it might be time to float the idea with our advisory board of customers. We would only take that course of action if there was a direct need from customer groups, it would never be just a ‘nice to have.’


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