BETTOM Introducing BetTom, one of the most dynamic sportsbook-focussed brands to enter the UK market in recent years. Te brand is built on a simple but powerful idea: to deliver a scalable, personalised betting experience that puts recreational customers first.
To bring his vision to reality, BetTom needed more than a supplier; a platform partner capable of delivering a localised, unique modern gaming experience with player choice and operator control at the heart of it.
Choosing a platform partner for growth Troughout 2024, the company led an extensive procurement process to find a partner who could support its ambitions and the mix of our global prowess and UK focused acquisition of FSB Technology meant it signed a multi-year deal with EveryMatrix.
With a broad product proposition required, the operator selected EveryMatrix’s full turnkey solution across key verticals of sport, casino, platform and affiliate.
Tese best-of-breed products deliver unbeatable scale across content, bonusing and data while offering localised features for the
co.uk market via a proprietary horse racing platform, UK focused lobby management and affiliate market intelligence.
Given horse racing’s importance to BetTom’s proposition, our proprietary platform was crucial to the partnership, offering full pricing control, integrated bonusing and 24/7 trading team access.
BetTom went live on schedule in May 2025, perfectly timed for the marque events of the UK flat racing season
From ambition to acceleration Since going live BetTom has rapidly emerged as the fastest-growing operator on our sportsbook platform, achieving eight-figure monthly turnover and maintaining strong double-digit profit margins.
Its personalised marketing strategy, powered by our data capabilities and bonusing tools, is driving exceptional player acquisition, consistent retention, and high lifetime value.
TIPPMIXPRO – HUNGARIAN LOTTERY Founded in 1991, Szerencsejáték Zrt is Hungary’s state-owned lottery and gaming provider has more than 7,700 retail outlets nationwide, offering everything from lottery tickets to sports betting.
When the country’s online sports betting market opened to competition in 2023, Szerencsejáték recognised it had an opportunity, as well as a
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challenge. To thrive in this new regulated area, its online brand TippmixPRO, needed a modern, compliant, and scalable platform capable of meeting strict technical requirements while also delivering a great experience for Hungarian players.
New regulated market – new era Te new framework came with major demands around responsible gambling, player protection, and data transparency. Any partner would need to demonstrate not only technical prowess, but also the ability to navigate complex regulations and deliver tailored solutions for a state- owned operator under heavy examination.
EveryMatrix was one of 27 suppliers to enter the public tender process. After a rigorous, multi-stage procedure, we were awarded the opportunity to power TippmixPRO with an end-to-end digital sportsbook solution.
Delivering a locally hosted, regulation-ready sportsbook Tis was one of our largest projects involving multiple teams, a bespoke approach and a laser focus on customer-centricity.
One of the main conditions was that all customer data had to remain within Hungary. To achieve this, we built a new local data center, complete with more than 100 servers and large volumes of dedicated hardware.
Responsible gambling was another cornerstone. Working with third- party providers, we integrated robust self-exclusion tools, strict age verification, deposit limits, and on-site messaging into the OddsMatrix sportsbook, ensuring full alignment with Hungary’s requirements.
Launching a new chapter Te new TippmixPRO, powered by EveryMatrix, went live in October 2023. Today the brand continues to go from strength to strength. Sportsbook coverage extends to more than 120,000 monthly events, while our Bet Builder product via our sportsbook platform has given players more choice and engagement than ever before. Acquisition and retention were also boosted through bonusing tools, while automated risk management drove efficiency across operations.
What started as a regulatory challenge has turned into a success story that continues to grow as TippmixPRO strengthens its position in Hungary’s newly competitive betting landscape.
EveryMatrix is exhibiting at ICE 2026 at stand 2Q50. Join us as we share our tier-1 client success and showcase why so many of the world’s biggest iGaming operators and lotteries are choosing EveryMatrix to power their brands.
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