EveryMatrix Success Stories A taste of what’s on show at ICE 2026
Daniel Clark, Group Commercial Director at EveryMatrix, previews the success stories the
company will present at ICE 2026, highlighting how its turnkey technology supports responsible growth for Norsk Tipping, BetTom and Hungary’s TippmixPRO.
At EveryMatrix we’ve been working alongside our tier-1 customers to curate a series of success stories, showcasing how outstanding technology can significantly and sustainably grow operator and lottery brands.
At ICE 2026 (stand 2Q50) visitors, clients and prospects looking to switch from underperforming legacy platform technology to our advanced turnkey solutions can touch, listen and learn about our customers’ success at their leisure within a dedicated area.
Below is a preview of three of those stories: Providing a responsible gambling experience to millions of Norwegians with Norsk Tipping; Building a UK Turnkey powerhouse with challenger brand BetTom; and powering a new era of sports betting in a newly regulated market with the Hungarian National Lottery and digital brand TippmixPRO.
NORSK TIPPING With exclusive rights to online gambling in the country Norsk Tipping plays a special role in the Norwegian market. Founded to channel gambling revenues back into society, it operates under strict regulations and faces a significant challenge: balancing entertainment and responsibility in a highly regulated market.
In 2016, Norsk Tipping decided it needed a new solution, launching an international tender to find a partner capable of delivering a secure, compliant, and engaging casino platform. After a year-long selection process involving 10 providers, the company chose EveryMatrix.
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Balancing compliance and engagement in a regulated market All net profits from Norsk Tipping are allocated to sports, culture, and NGOs but its role presents a challenge: balancing entertainment and responsibility. In a highly regulated market, the company must protect players from harm while offering a modern gaming experience that competes with offshore operators.
It needed more than just an aggregator. It wanted: u
u
An advanced iGaming integration platform with easy command and control.
Compliance-first tools to enforce strict responsible gambling standards.
u Seamless content delivery from multiple providers via a single API. u Stability and uptime through 24/7 monitoring and technical support.
EveryMatrix casino platform powers Norsk Tipping’s journey From day one, we aligned our platform with Norsk Tipping’s mission of safe, engaging, and socially responsible gambling. Beyond content aggregation, our casino platform offers productivity features within lobby management and game management, as well as responsible gambling and compliance functionalities.
Since going live in 2017, Norsk Tipping has delivered impressive results with its regulated share of online play in Norway increasing from 55 per cent to 75 per cent, while offshore casino turnover dropped by more than half, from NOK2.75bn to NOK1.2bn by 2023-2024.
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