GR8 Tech Operational Alignment
In an industry long dominated by plug-and-play platform providers, GR8 Tech is taking a different path - one built on partnership rather than pure technology. At the centre of this shift is Kateryna Pozdnysheva, the company’s Chief Client Officer and Head of CRM Business, whose dual role reflects GR8 Tech’s belief that software alone does not create success.
KATERYNA POZDNYSHEVA-
Chief Client Officer GR8 Tech
Vendor to Strategic Partner
From Last year, Kateryna Pozdnysheva was
promoted to Chief Client Officer of GR8 Tech after rising through the ranks of the tech group’s CRM unit. Joining the G3 Podcast, Kateryna explained why
operational alignment now matters as much as technology in the race for sustainable iGaming growth.
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“Te next decade in gaming belongs to partnership, not to platforms,” Kateryna says. “Te old model of plugging in a system and hoping it will scale is disappearing. Te market is too regulated, too competitive and too complex for that now.”
Her own journey into the role mirrors that philosophy. With an academic background in mathematics, Kateryna began her career focused on logic, structure and problem-solving. At the same time, she was always fascinated by human behaviour. “I’ve always been interested in how people think, what motivates them and how they make decisions,” she says. “My career naturally became a combination of these two interests.”
Before joining GR8 Tech, she worked across developer relations, tech event production, project management and product management - experience that gave her a broad view of how technology, teams and processes interact. When she moved into CRM, the connection between data and human behaviour became central to her work.
“CRM showed me how powerful communication, engagement and lifecycle management can be when they’re used properly,” she explains. Rising from product manager to Head of CRM Business and then to Chief Client Officer, she now oversees how GR8 Tech supports operators across their full commercial journey.
Te decision to introduce a Chief Client Officer role was driven by a clear business need. “We saw a gap between having very strong technology and helping operators actually use it to its full potential,” Kateryna explains. “If you position yourself as a partner and not just a vendor, you have to take responsibility for outcomes, not only for delivery.”
Te CCO role was created to ensure that clients don’t just receive a platform, but can turn that platform into a sustainable business engine. “My job is to make sure clients understand how to operate the system properly, how to build revenue with it, and how to develop a long-term partnership with us,” she says.
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