hundreds of games we have on our site, here are the 10 that you can watch today, here's the channel number and the odds." Operators already have monetisation on lock, but the curation and discovery aspect, when you can add those in, that's when it gets interesting, and our conversations reflect that.
Are You Watching Tis? utilises patented technology. What does that patent cover and was it a difficult one to attain?
I filed in 2007 and didn't get accepted until 2016. It was a different world across those nine years as we had competitors and all sorts of different things happening, but the good news was, we were the first ones to do it. Te patent covers going from box score and match statistics to an excitement rating, so that automated process of looking at all the stats and knowing it's a 0-0 game but one team has 80 per cent possession and the other has a red card. Tat suddenly gets a lot more interesting. What we're able to do is just go off the stats to objectively spin out a number based on average, player performance, team performance, and things like that.
We have three patents now: the core one in 2016 and a couple of
continuations as well. I have learned a lot about the patent process in the States. One of them being that because it took so long, they gave us bonus years, so we have a patent until 2033. For the next nine years in the States, we own that process of going from objective game stats to an excitement ranking.
Are there retail applications for this technology?
We've lit up skyscrapers in different colours based on how exciting the games are. We've installed wireless LEDs to a sports bar in town during March Madness so every TV would have a little colour wheel that reflects the excitement of the game being shown. Tere are app notifications, text messages, integration with TVs, physical out of home - we've done billboards on the side of highways where there's a big upset - there's all sorts of things you can do here. Te core of our business is the API. It is the engine.
Whether you're a sports bar or a sportsbook with TVs showing 20 different games, getting one flashing red when it's close to the spread, there's so many things that can be done here that we're just excited to get the name out about what we're doing and what's possible.
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