Ghana Market Report
advertising spend over the years. Te Ghana Association of Sports Betting Operators (GHASBO) has claimed that the ad- vertising spend within Ghana from the gaming industry is con- servatively estimated at GH¢200 million annually. Sports betting operators have also provided headline sponsorships for at least eight Ghana Premier league teams over the last five years. Sports betting firm betPawa is currently the headline sponsor of the Ghana Premier League, after betPawa signed a three- year contract in August 2022, committing to a total investment of US$6 million, with an annual contribution of US$2 million dedicated to promoting the league. Te English Premier league and the UEFA Champions League in particular have been key drivers in driving the sports betting market forward. However online gambling regulations are lagging behind with
the government set to tighten regulations in the future. In 2021 Te Ministry of Finance and Te Ministry for the Interior were ordered to co supervise the gaming industry and consult with stakeholders to formulate a comprehensive policy to improve tax revenue from the online industry. However there have been no major developments since then when it comes to regulation. Indeed according to the Gaming Commission the speed with which the industry has moved online has made it difficult for the commission to keep up with the developments in the industry, especially in the face of budgetary constraints. In February 2024, the Betway Regulatory Compliance Workshop
organised by Betway and the Ghana Association of Sports Betting Operators (GHASBO) took place in Accra. Te forum, was themed: Economic Impact of the Gaming Industry. It brought together players in the gaming industry, including operators, regulators, service providers, and media, as well as representatives from the Ministry of Interior and the Gaming Commission. Te conference provided some key insights into the state of the online industry in Ghana. In his opening remarks, the Chief Executive Officer of the
Gaming Commission, Peter Mireku, highlighted the significant growth in online gaming and the introduction of new technologies and services within the industry. "It is important that the industry begins to think about sus-
tainability and how to give back and support the communities in which they operate. I say it is time to project and promote the positives that this industry has made to the economy," he said. Mr. Solomon Tetteh Mensah, Chief Director of the Ministry of
Interior, called on all stakeholders to collaborate in enhancing the player experience while implementing measures to safeguard gamers, prevent fraud and money laundering, and promote re- sponsible gaming practices nationwide. He urged operators to
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"It is important that the industry begins to think about sustainability and how to give back and support the communities in which they operate. I say it is time to project and promote the positives that this industry has made to the economy.” Peter Mireku, Chief Executive Officer of the Gaming Commission.
adopt technologies that ensure the protection of the digital gaming environment, players, and data privacy. GHASBO also urged industry regulators and tax authorities
to clamp down on unlicensed and unregulated entities that are illegally operating in Ghana’s gaming market. However, Dr. Kweku Ainuson, Secretary General of GHASBO,
expressed caution about excessive regulation, warning that it could push gamers toward unlicensed platforms. He pointed out that some operators bypass tax obligations by offering their online gaming platforms in Ghana through the use of VPNs and cryptocurrencies, which are currently unregulated in the country. "Today, we know that there are a lot of people betting on un-
regulated platforms which we call black sites. Tey are very sophisticated, and some use cryptocurrencies to place bets. Cryptocurrencies are not regulated in Ghana, and they use VPNs to place bets." Ainuson said.
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