Saroca Human-Centric Leadership Seasoned executive, life and leadership coach, Emily Leeb, founder of Saroca, helps
companies invest in their own talent and culture through corporate transformation. Here she explains the background to Saroca and the core philosophy of the business.
WHO IS SAROCA? Saroca is a management consulting firm, founded by Emily Haruko Leeb, that provides practical talent development solutions for the gaming, medical, and tech industries. Saroca’s mission is to foster growth, innovation, and diversity within organisations by focusing on leadership development, talent optimisation, and business transformation.
Saroca offers tailored solutions, ranging from coaching to large-scale organisational changes. Teir services include leadership coaching, executive development, and corporate training, which are customised to meet the unique needs of clients in fast-paced industries like igaming. Te company prioritises creating safe and inclusive environments where both individuals and teams can thrive and maximise their potential.
SAROCA’S APPROACH TO LEADERSHIP AND GROWTH At the core of Saroca’s philosophy is the idea that a high emotional intelligence, epic communication skills and embracing imperfection leads to success. Emily Leeb, Saroca’s CEO, emphasises the importance of adopting a "dare to fail" mindset—encouraging professionals to take risks, innovate, and grow from their mistakes. Tis approach fosters resilience, greater innovation, creativity and continuous learning, critical traits for staying ahead in competitive markets.
Leeb, through her leadership, inspires clients to listen to their "inner leader" rather than their "inner critic," pushing them to take bold steps even when failure seems possible. Saroca leverages mindset and ability to adopt different perspectives through deploying various distinctions to help businesses not only survive but thrive in industries where change is constant and challenges are inevitable.
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IMPACT AND INFLUENCE Saroca's influence extends beyond consulting into thought leadership. Emily and Saroca’s VP of Development, Claire Adamou, regularly share insights on topics like resilience, creativity, domains of trust, high performance culture and creating organizational subcultures that power resilience in the face of failure in forums and industry publications. Te company also champions diversity and inclusion, voicing the importance of creating environments where underrepresented groups can flourish. Tis focus on fostering inclusive workplaces aligns with Saroca’s broader mission of empowering all talent to reach their full potential.
EMPOWERING THE NEXT GENERATION In addition to its business consulting services, Saroca is passionate about empowering young professionals to succeed in industries like gaming. Saroca has been vocal about the need for safe and supportive spaces where all rising leaders can grow their careers.
Saroca has made it its mission to guide organisations in creating cultures that embrace diversity, equity, and inclusion. Tis focus is not only socially impactful but also a business imperative in today’s competitive landscape. By advocating for these values, Saroca helps companies build stronger, more innovative teams that reflect the diversity of their customer base.
2025 will see Saroca’s Transformational Leadership Program run for the 2nd time. Te 2024 program (formerly LeadHERship) generated an NPS of 90. Tis program serves as an opportunity for individuals to focus on their personal and professional growth through a four-month virtual
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