Asian-facing clients to customise some games and we developed specific teams to provide localised tournaments. We can customise everything inside the game - we can modify the stadium, we can create custom players, create some new mods, even launch separate stream channel for brands - our customisation capabilities are limitless.
A significant achievement for BETBY Games in the first six months of 2024 was launching the product in Estonia. How does the reception of BETBY’s eSports portfolio — and eSports betting in genera l— vary across European markets?
For now, we have only one brand in Estonia, but the launch was very important, of course. It's a new market for us, but the numbers we're seeing are very encouraging with BETBY Games taking around 10 per cent of overall turnover. Regarding the reception of BETBY Games in different European markets, they're all quite similar and more traditional than other markets like Latin America. When we launch something new in Latin America, for example, such as some local tournaments for eSoccer, it picks up like wildfire. For instance in the Brazilian market we registered two times as more turnover than CS and Dota.
How do the different shooters perform in betting terms?
In terms of the shooters, CS2 is by far the most popular, with the total number of bets being as much as ten times more that Valorant. At the same time Dota 2 and League of Legends generate the same number of engagements from players. Dota is popular in the CIS region, LOL in
North and South America, but CS is popular everywhere, that's why it is the absolute number 1 in classic eSport titles.
What are your thoughts on the future of eSports tournaments?
Classic eSports is on a trajectory that will see it become bigger and bigger. A new direction we're going in is offering player props for classic eSports such as CS, Dota and League of Legends. In addition, BETBY was the first in the B2B segment who offered odds on live and pre-match for Standoff2, Escape from the Tarkow Arena and Deadlock, which yet again indicate how we constantly strive to lead the esports front. Our collective experience, expertise and capabilities is more than enough to expand BETBY Games portfolio to classic eSports which we plan to do in the future.
2025 and ICE is around the corner. What’s next for BETBY Games?
Te eSports industry is changing day by day, but BETBY Games is continually getting stronger, and we continue to be the number one in industry. Very soon we're going to launch our full FIFA Bet Builder solution. Additionally, together with our AI Labs, we're set to launch betting tips for all BETBY Games prior to ICE in January. In terms of new games, we're currently working on Dota 2 and eVolleyball with an eye on the Brazilian market. Whilst I can't say too much, we're also working on a new game type that is a super-fast simulation, much faster than Blitz, as part of our ambition to increase our offering by one million events per month.
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